Manager, Marketing Analytics

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Manager on the team, you will help drive success and optimizations of our Casino reach marketing strategy. Using your experience in data analysis, stakeholder management and problem solving, you will play a key role in partnering with a variety of internal teams to drive valuable insights and guidance to help shape our marketing strategy. In this role, your leadership & analyses will directly impact budgeting and strategy decisions to help drive further growth of our casino business.
What you'll do as a Manager, Marketing Analytics

• Collaborate with marketing stakeholders to optimize channel spend effectiveness, creative performance and spend flighting.
• Manage and coach a team of analysts to deliver actionable insights, set clear priorities, and ensure high-quality execution that drives marketing strategy decisions.
• Develop and maintain analytical frameworks to better understand our customers to inform reach channel marketing strategy decisions.
• Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance payback.
• Present key findings up through senior leadership to inform business decisions.
• Collaborate cross-functionally with teams focused on customer LTV, casino product and integrated marketing strategy.
• Leverage strong data visualization skills to track key operational metrics, generate actionable insights, and proactively develop ideas, business cases, and performance measurement to keep DraftKings Marketing Analytics best-in-class.

What you'll bring

• Bachelor's degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
• At least 5 years of experience in business analytics or data science, with a proven track record in marketing analytics.
• At least 1 year of proven people management experience, including coaching, mentoring, and developing high-performing analysts is a plus.
• Strong ability to distill complex problems into actionable frameworks and communicate results effectively to cross-functional stakeholders.
• Proficiency in SQL/Snowflake and Microsoft Excel, with experience managing large-scale data analysis projects.
• Extensive experience with A/B testing, experimental design, and other analytical testing methods.
• Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.
• Solid foundation in statistics, hypothesis testing, and optimization techniques, with experience in R, Python, or other statistical programming languages.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 126,000.00 USD - 157,500.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.