Manager, Marketing Analytics

Reposted 18 Hours Ago
Be an Early Applicant
Toronto, ON
In-Office
120K-135K
Senior level
Food • Mobile
The Role
The role involves leading marketing analytics, defining strategies, managing data flows, and collaborating with cross-functional teams to optimize marketing efforts.
Summary Generated by Built In

With millions of diners, 60,000 restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. 

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team that includes our sister brand, KAYAK and its portfolio of global metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

The Role:

Reporting to the Senior Manager, Marketing Analytics, this position will be focused on marketing analytics for the North America markets. Candidates for this role must have experience in defining marketing strategies, building data flows, defining new metrics, owning marketing reporting and manipulating large sets of data to discover trends and make recommendations on marketing strategies. The role will work cross-functionally with multiple departments including executive leadership, marketing, engineering, and finance to support the design, implementation and continued optimization of multiple business needs. 

The Manager level position is expected to have a strong understanding of the OpenTable Marketing organization and ability to learn quickly. This position will have to be a strong communicator, have excellent project management skills, an analytical mindset and comfortable delivering results in ambiguity. Experience with marketing analytics, finance or any other analytics background preferred.


In this role, you will:

  • Collaborate with marketing leads to deliver insights and recommendations to influence marketing strategies

  • Own marketing data flows and reporting

  • Support and evaluate marketing campaigns through advanced analytics

  • Evaluate and outline new marketing initiatives and opportunities through data

  • Prepare and present data analyses for audiences across the organization

  • Collect feedback and handle flow of inbound ad hoc requests from the Marketing team

  • Improve marketing data flow and metric definition


Please apply if:

  • 5+ years of experience in analytics or marketing analytics, and at least 2 years of experience leading analytics efforts within an organization.

  • Experience with Snowflake or any other relational database

  • Strong SQL skills + Experience with design and development of ETL processes

  • Experience with visualization tools such as Tableau, Superset, Power BI for building self serve dashboards

  • Advanced Excel skills required, including proficiency with pivot tables and VLOOKUP; equivalent Google Sheets experience preferred

  • Experience with Python/R is a plus

  • Operational experience in measuring and improving efficiency, utilization, scale initiatives, etc

  • High energy and contagious enthusiasm; willing to take on tough projects

  • Self starter with strong sense of ownership and accountability and flexibility to adapt to changing business needs

  • Demonstrated ability to work effectively in a remote first and fast-paced environment and collaborate across time zones

  • Strong verbal and written communication skills including detailing business processes, use cases, and business requirements

  • Excellent analytical and reporting capabilities, problem solving, negotiation, task and project coordination, and organization skills


Benefits:

  • Paid Time Off - 20 days a year

  • Birthday/celebration PTO - 1 day

  • Annual company weeks off

  • Flexible sick time off

  • Paid volunteer time

  • Parental Leave Benefits

  • Dental & Vision Insurance

  • Life & Disability Insurance

  • Group RRSP and DPSP

  • Major Medical Insurance (dependent care options)


There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada located role is 100,000 -120,000 CAD.

In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.


Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

#LI-BG1

Top Skills

ETL
Excel
Google Sheets
Power BI
Python
R
Snowflake
SQL
Superset
Tableau
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The Company
HQ: San Francisco, CA
1,891 Employees
Year Founded: 1998

What We Do

With millions of diners, tens of thousands of restaurants, and 20+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations, and maximize revenue.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

Why Work With Us

Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.

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