Location:
Erickson Senior Living
Join Erickson Senior Living, one of the nation's largest and fastest-growing developers and managers of senior living communities, where your insights will directly influence our future growth and expansion. As our Manager of Market Analysis, you will be at the forefront of Erickson Senior Living's growth strategy, identifying and evaluating opportunities that shape where and how we expand.
This highly impactful role influences critical decisions related to new community development, acquisitions, and strategic investments. With plans to open one new community each year, you'll have the unique opportunity to help drive our continued growth, contribute to industry-leading expansion initiatives, and make a lasting impact on the future of senior living.
This person will lead the collection, analysis, and interpretation of both qualitative and quantitative market data, leveraging primary and secondary research to uncover trends, identify opportunities, and support executive decision-making.
This is an exciting opportunity for a strategic thinker who enjoys turning complex data into meaningful business insights and wants to be part of an organization experiencing significant growth and momentum.
This position is based onsite at our Home Office in Catonsville, Maryland.
What we offer
A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values
Competitive benefits packages including medical, dental, vision, and PTO for employees working 30+ hours
PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law
401k for all team members 18 and over with a company 3% match
Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age
Growth Opportunities – grow with the company as we open new communities and expand on our existing ones!
How you will make an impact
Identify consumer market characteristics and key target market/primary market factors, including geographic barriers, psychological barriers (price, geographic), product preferences and concerns, reputation issues, etc.
Analyze market demographics to provide insight into the potential for market demand at varying pricing/positioning levels and different care needs.
Develop a profile of other products in the marketplace, including the competitive set (existing and new) and substitutes, to understand their offering, pricing, and positioning.
Summarize all the data gathered and provide a written summary of each market attribute analyzed to guide recommendations for key project attributes
Complete competitive analysis, identify and track new entrants and overall market environment.
Provide regular analysis of local economic indicators in our current and prospective markets, such as real estate market trends, employment growth, unemployment rates, etc.
What you will need
Minimum of 5 years' experience in market analysis field or a mix of quantitative and qualitative market research experience.
Preferred background in real estate, senior living, healthcare, or related industry.
Compensation: $85,000.00 - $100,000.00 per year, plus eligibility for annual bonus
Please note that specific state regulations and requirements may be applicable. These regulations take precedence over the requirements outlined in the job description.
Headquartered in Baltimore, Maryland, Erickson Senior Living is one of the country’s largest and most respected providers of senior living and health care with a growing, national network of communities. We help people live better lives by fulfilling our promises of a vibrant lifestyle, financial stability, and focused health and well-being services for those who live and work with us. As part of our team, you'll enjoy flexibility and work-life balance to meet your personal and professional goals, and we are committed to providing you with opportunities to learn and grow.
Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.
Skills Required
- Minimum of 5 years' experience in market analysis or a mix of quantitative and qualitative market research experience.
- Background in real estate, senior living, healthcare, or related industry.
What We Do
Erickson Senior Living is a national senior-living and health-care organization that manages communities offering lifestyle services and continuing-care options. Its integrated model supports residents’ independence while providing access to assisted living, memory care, nursing care, and medical services. Founded in 1983 around the mission of helping people live better lives, the organization also emphasizes sustainability, community partnerships, and resident wellness.
