Manager Marcom

talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

What's on your plate?

• 360 channel owner for talabat communications (PM, Social, Influencers, Offline, Copy, CRM copy and content)
• Manage a team of 3 people (Social Media, 360 Marketing, Creative Design)
• Social media channel owner, responsible for managing the social pages and the content that goes live on them, ensuring that we meet brand KPIs (Conversion, engagement, reach, share, number of followers)
• Responsible for managing the influencer marketing agency and talent management and their content.
• Responsible for leading offline activations
• Creates talabat content strategy on a quarterly basis by identifying appropriate tactics for engaging consumers through brand storytelling
• Use consumer analytics to determine the best way to engage consumers and increase social media KPI
• Work cross-functionally to articulate external key messages, and ensure that content is aligned across digital touch points.
• Responsible for executing and evaluating online content across digital channels like social media pages, influencer marketing content and other digital touch points.
• Oversee copy content across digital touch points.
• Consult the growth teams on the execution of specific content ideas by developing tool kits, guidebooks and new innovative techniques that aid a strong local collaboration
• Create, implement, and share content best practices with local markets and cross functions.
• Collaborate closely with other marketing streams to be able to utilize data that reflect consumer insights and ensure they are strongly represented within the quarterly plans
• Collaborate closely with the brand planning team to understand consumer behavior and commercial drivers that can be utilized in the strategy formulation
• Understanding market trend and come up with creative approaches

What did we order?

• 7 years of work experience working in a role with a focus on digital as well as traditional marketing.
• A strong track record of developing creative content.
• Creative agency background is preferred
• Excellent English writing and speaking skills / Arabic is a plus
• Writing, proofreading, and editing skills
• Computer proficiency
• Passionate about food and feel comfortable performing background research on relevant industry trends and changes.
• An understanding of how to create and maintain a brand style for consistency
• Ability to consistently generate popular content ideas
• An understanding of how to use tools that can improve content creation efficiency
• Strong communication skills, comfortable presenting to stakeholders at various organizational levels
• Demonstrable project management experience and a high level of organization
• Ability to understand consumer behavior across the entire digital landscapeSkills Sets
• Degrees in journalism, English, public relations and communication are popular pathways to entry
• Storytelling and creativity are a must
• Copywriting and editing is significant