Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.
Academy Sports + Outdoors’ Marketing Team is looking for a Manager to grow our Loyalty program. We are seeking a dynamic and experienced leader to support the strategy, development, and execution of our Loyalty Program, with a focus on the credit card segment. This role is pivotal in driving growth, customer engagement, and the overall health of the loyalty program.Job Description:Education:
- Bachelor’s degree in Marketing, Business, or related field
Work Experiences:
- 7+ years of experience in Customer Loyalty, Bank/Credit Marketing, Marketing Strategy
- Experience developing advanced customer acquisition and retention strategies
- Experience managing complex projects from conceptualization to completion
- Experience managing people and developing and leading a strong and effective team
- Retail experience a plus
Skills:
- Strategic thinker, leader, and problem solver with a demonstrated ability to design, plan, execute, and deliver results for complex, cross-functional projects
- Proven track record of building and sustaining relationships across all functions and levels in an organization to ensure seamless partnership and execution
- Ability to get into the details while maintaining 30,000 foot view of the strategic goals of the organization
- Experience collaborating and communicating with senior leadership; executive presentation skills a must
- Exceptional analytical and problem-solving skills.
- Strong organizational skills with ability to manage multiple projects under tight deadline constraints
- Intellectual curiosity and the ability to navigate ambiguity and complexity
- Ability to maintain a high level of autonomy
- Excellent verbal and written communication skills; ability to simplify complex topics for broad business and technical audiences; comfort presenting and communicating to a wide range of audiences in both formal and informal settings
- Strong leadership and team development skills
- Ability to effectively lead a team and prioritize team workload in a high-energy and collaborative environment
Responsibilities:
- Develop and implement the strategic vision of the loyalty program. Build and maintain the program roadmap of enhancements and capabilities. Identify and execute strategies to drive Cardholder acquisition, engagement and overall program growth.
- Serve as a key point of contact for our bank partner. Cultivate a strong relationship and collaborate on joint initiatives and ensure alignment on program goals and execution
- Partner with customer insights and analytics teams to track program performance, derive actionable insights, identify opportunities, and continuously optimize program tactics.
- Manage unified Credit & Loyalty calendar to drive program goals in alignment with broader marketing strategy. Ensure seamless integration of loyalty and Academy Credit Card marketing campaigns across outbound paid media, owned channels, ecom and point of sale that delivers clear understanding of program’s tiered value proposition
- Develop integrated marketing campaigns across in-store, digital, email, mobile, and social channels to promote credit card awareness and usage. These campaigns should strategically drive credit KPIs: credit card applications, tender share growth, activation rates, and cardholder engagement.
- Lead teams to facilitate seamless campaign and program execution, including forecasting, project briefing, stakeholder alignment, execution across marketing and support functions and end of campaign measurement
- Coordinate with compliance and legal teams to ensure all campaigns adhere to regulatory requirements and brand standards.
- Stay abreast of industry trends and competitive credit card marketing activity, bringing forward new ideas to enhance program performance and customer value.
- Develop a thorough understanding of Academy policies, procedures, and safety rules
- Duties may change; team member may be required to perform other duties as assigned
Physical Requirements & Attendance:
- Regular in office attendance required
- Acceptable level of hearing and vision to perform job duties
- Adhere to company work hours, policies, procedures and rules governing professional staff behavior
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
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What We Do
At Academy Sports + Outdoors, we believe in the power of fun. And we believe in helping our customers have more of it. With a wide assortment of sporting and outdoors gear, Academy offers the best brands under one roof — curated to make the most of every budget. Day in and day out, our 20,000+ Team Members bring a sense of adventure, energy, and passion to work. Understanding our people and the things that matter to them has been at the core of Academy culture for over 80 years. We take pride in creating a workplace that values hard work, commitment, growth, and of course, FUN. Academy — headquartered in Katy, TX, a suburb of Houston — is one of the nation’s largest sporting goods and outdoor stores. We offer a broad assortment of quality hunting, fishing, and camping equipment and gear, as well as sports and leisure products, footwear, apparel, and much more. Originally founded in 1938 as a family business in Texas, Academy has grown to a wide network of stores across many states, with $6.8 billion in annual revenue.
