Manager, Lifecycle Marketing

Who We Are:
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
What You'll Do
Munchkin is seeking a strategic and results-oriented Manager of Lifecycle Marketing to join our growing DTC team. This hybrid role (in-office three days a week) offers a high-impact opportunity to drive revenue growth through customer engagement and retention, increasing customer lifetime value (LTV) across DTC channels. The ideal candidate will be adept at building and optimizing customer journeys, leveraging data, and leading initiatives that foster long-term brand loyalty and will be a champion cross-functional collaborator.
How you will contribute:

• Customer Lifecycle Strategy: Increase Munchkin.com's repeat purchase rates and LTV by developing and implementing a comprehensive lifecycle marketing strategy focused on customer engagement and retention
• Customer Journey Mapping: Design and enhance customer journeys across acquisition, engagement, and retention, creating personalized, data-driven experiences that resonate with Munchkin's diverse customer segments
• Retention Marketing Programs: Lead the development of retention programs such as loyalty initiatives, re-engagement efforts and other CRM strategies (e.g., email, SMS, direct mail), ensuring campaigns are consistent with brand voice
• Subscription Development: Play a key role in developing Munchkin's subscription business with strategies to drive subscriber acquisition, retention, and LTV
• Data-Driven Optimization: Use customer insights, data analytics and personalization tactics to fuel retention strategies, continuously testing and optimizing campaigns to improve performance
• Cross-Functional Collaboration: Work closely with Marketing, Brand Design, Paid Acquisition, and Website operations teams to build a cohesive customer experience
• KPI Monitoring & Reporting: Track, analyze, and report on key performance indicators (KPIs) such as LTV, engagement, and retention, turning insights into actionable recommendations that drive revenue growth

You will have:

• Experience: 6-8+ years in lifecycle, retention, or CRM marketing, with a focus on DTC or e-commerce; CPG experience preferred
• Analytical Skills: Strong analytical and data-driven mindset with experience using customer insights and KPIs to drive strategy and decision-making
• Technical Skills: Proficient in CRM tools and marketing automation platforms, with experience in data analysis and visualization tools
• Customer-Centric Approach: Proven ability to develop strategies that prioritize customer needs, satisfaction, and brand loyalty, in alignment with Munchkin's mission
• Cross-Channel Expertise: Hands-on experience managing lifecycle marketing across email, SMS, push notifications, and direct mail
• Collaboration: Exceptional interpersonal and communication skills, with a track record of effective cross-functional collaboration
• Creative Problem Solver: Innovative thinker with the ability to bring fresh ideas to a fast-paced, mission-driven environment

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
We also provide annual weeklong global office closures giving our people a chance to recharge.
To give our people flexibility, we offer a hybrid work environment. Munchkin's Hybrid Schedule allows employees to work in the office on Monday, Wednesday, and Thursday, with remote work on Tuesday and Friday.
Salary range: $110,000 - 130,000 (DOE)
To learn more, visit us at www.munchkin.com .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.
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