Be Part of What's Next
Help shape how millions of readers connect with some of the world's most iconic media brands. As Manager, Lifecycle Marketing, you'll play a key role in evolving our customer journey through personalized, data-driven email experiences that deepen engagement, drive subscription growth, and build lasting audience loyalty.
About Hearst Magazines (Why Us?)
Hearst Magazines is home to 30 brands that inspire, inform, and entertain audiences across fashion, beauty, lifestyle, health, food, home, and more. Our portfolio includes some of the world's most recognized media brands, reaching millions of consumers through print, digital, social, video, and emerging platforms. We are committed to creating meaningful experiences for our audiences while fostering a collaborative, innovative, and inclusive workplace where great ideas thrive.
Key Responsibilities (What You Are Doing)
- Lead the strategy, planning, and execution of lifecycle email marketing programs across Hearst Magazines' portfolio, including ongoing campaigns, automated customer journeys, and key go-to-market initiatives.
- Develop audience segmentation strategies that drive subscriber acquisition, engagement, retention, and long-term customer value.
- Build, optimize, and scale automated lifecycle programs, including onboarding, retention, winback, and behavioral trigger campaigns.
- Partner closely with Creative, Brand Marketing, Product, Data, and other cross-functional teams to deliver personalized, customer-centric experiences that align with brand objectives.
- Analyze campaign performance across key metrics, including engagement, click-through rate, conversion, and retention, and translate insights into actionable recommendations.
- Manage an ongoing testing and optimization roadmap to continuously improve campaign performance and customer experiences.
- Champion lifecycle marketing best practices, personalization strategies, and emerging email marketing trends to drive innovation across the portfolio.
- Help build scalable lifecycle marketing processes that support membership growth while strengthening audience loyalty across Hearst's brands.
Qualifications (What We're Looking For)
- 2+ years of experience in lifecycle, CRM, email, performance, or digital marketing, or equivalent experience.
- Experience developing and executing email marketing campaigns that drive measurable business results.
- Proficiency with email service providers (ESPs), marketing automation platforms, and audience segmentation strategies.
- Strong analytical skills with the ability to interpret campaign performance data and develop strategic recommendations.
- Demonstrated ability to manage multiple projects while maintaining strong attention to detail in a fast-paced environment.
- Excellent collaboration and communication skills with experience working across creative, product, marketing, and analytics teams.
- A proactive, adaptable, and results-oriented mindset with a passion for testing, learning, and continuous improvement.
- Ability to work in our New York City office on a hybrid schedule of four days per week.
Benefits (What We Offer)
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary range for this role is $66,000-$77,000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.
Hearst is an Equal Opportunity Employer. We are committed to equal employment opportunity for all qualified individuals regardless of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, genetic information, marital status, military or veteran status, citizenship status, or any other characteristic protected by applicable federal, state, or local law. We are committed to providing reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
Skills Required
- 2+ years of experience in lifecycle, CRM, email, performance, or digital marketing, or equivalent experience
- Experience developing and executing email marketing campaigns that drive measurable business results
- Proficiency with email service providers (ESPs) and marketing automation platforms
- Experience with audience segmentation strategies
- Strong analytical skills to interpret campaign performance data and develop strategic recommendations
- Demonstrated ability to manage multiple projects with strong attention to detail in a fast-paced environment
- Excellent collaboration and communication skills with cross-functional teams
- Proactive, adaptable, results-oriented mindset with a passion for testing, learning, and continuous improvement
- Ability to work in the New York City office on a hybrid schedule four days per week
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
