Manager, International Audience Development

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD: 

UMG Global Audience Development is seeking a creative and collaborative Manager, International Audience Development to cultivate strategic relationships with key partners in international markets across the business and work closely with US label international marketing teams to ensure consistent amplification of key artist priorities. You will assist in the creation of global CRM campaigns for implementation at a local market level. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now, while managing long term strategic initiatives. 

You are a data-driven CRM marketing expert with a passion for collaboration and relationship building. You thrive in a fast-paced environment and have a strong understanding of email marketing, overall marketing strategy, best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to problem solve. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally with many stakeholders.

How you’ll CREATE:

• Lead global CRM campaigns with end-to-end execution, including project planning, project management and evaluating campaign performance
• Regularly share best practices and industry trends across a broad network of international stakeholders
• Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies
• Lead CRM strategy calls with 38+ ex-US audience teams across multiple time zones 
• Identify new audience growth and ecommerce opportunities across priority artist roster 
• Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions
• Promote a culture of collaboration, innovation, and continuous advancement across an extensive group of international partners
• Provide regular reporting on campaign performance, delivering insights and recommendations to stakeholders and leadership

 Bring your VIBE:

• 5+ years of experience in email marketing, relationship management, and marketing strategy – international experience is a plus
• Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization
• Strong analytical skills with the ability to interpret data and translate insights into action
• Culturally sensitive and able to navigate various stakeholders diplomatically
• Excellent organizational and project management skills, with the ability to manage multiple time sensitive projects with competing deadlines
• Strong communication skills with experience presenting data-driven insights to stakeholders and leadership
• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
• Knowledge of data privacy regulations (GDPR, etc.) 
• Experience with ESPs, as well as basic knowledge of HTML and CSS
• Experience with Shopify is a plus

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

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Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.