Manager - Integrated Media Planning

The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan.

Job Description:

The purpose of this role is to:

• Effectively runs the day-to-day planning on key accounts.
• Builds and develops media owner relationships in order to drive market leading planning for clients.
• Works with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement’s.
• Uses understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners.
• Create, manage and co-ordinate the implementation of digital media plans to achieve campaign objectives.
• Track digital campaign performance and maintain post evaluations of all key campaigns executed and provide recommendations.
• Prepare and deliver presentations.
• Monitor Market trends and identify new digital opportunities and advertising spaces.
• Perform ad-hoc and other job-related duties as assigned.

A bit about you:

• At least 4-6 years of Agency experience in Digital advertising.
• Good knowledge of Display, Paid Search and Paid Media Advertising with hands on experience on Google Ads, Meta Ads, LinkedIn & X(Twitter) Ads.
• Experience with campaign management and ad serving technology like Sizmek & Google Analytics
• Well versed with tools such as SimilarWeb, ComScore, etc.
• Organizational and time management skills.

Location:

Mumbai

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent