Manager, Integrated Marketing

Posted 3 Days Ago
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Santa Monica, CA
In-Office
80K-100K Annually
Senior level
News + Entertainment
The Role
The Manager, Integrated Marketing will develop and execute multi-channel marketing campaigns, manage timelines, coordinate teams, and analyze performance to enhance the marketing efforts of Tennis Channel.
Summary Generated by Built In

Tennis Channel is evolving into a modern sports media powerhouse—streaming-forward, culturally tuned-in, and built for fans wherever they watch. With six distinct products, over thirty annual tentpoles, and a growing portfolio across tennis and pickleball, our scale demands tight coordination, thoughtful planning, and clear execution. You’ll report to the Executive Director, Growth & Integrated Marketing, and work closely with leaders across Marketing, Creative, Content, and Distribution. This role gives you visibility across the full marketing ecosystem—and the chance to impact how Tennis Channel shows up across platforms, audiences, and major moments year-round.

We’re hiring a Manager, Integrated Marketing to support the development and execution of multi-channel marketing campaigns. This role turns priorities into action—helping build go-to-market plans, manage timelines, coordinate across teams, and measure impact. If you thrive in a fast-paced environment, keep complex projects organized, and love being at the center of cross-functional collaboration, this role is for you.

This role is onsite in our Santa Monica, CA office. 


In this role, you will:

Keep the Engine Running

  • Support the development of go-to-market plans across linear, FAST, app, social, email, and web.
  • Coordinate over 30 annual tentpoles—ensuring deliverables are tracked, teams are aligned, and campaigns execute smoothly.
  • Manage day-to-day project flow across creative, media, content, PR, and platform teams to keep everyone moving together.

Manage the Calendar

  • Maintain the master marketing calendar, updating priorities, timelines, and tiering based on upcoming events and KPIs.
  • Build and manage campaign briefs, timelines, and checklists that eliminate last-minute fire drills.
  • Ensure clear communication across teams by documenting milestones, distributing updates, and escalating risks early.

Fuel the Funnel

  • Partner with Growth, Ad Sales, Distribution, Production, and Industry Relations to support monetization moments across O&O channels.
  • Help identify where campaigns can drive higher visibility, engagement, and return—using data and audience insights as inputs.
  • Coordinate placements and marketing opportunities tied to tournaments, tours, and sponsored initiatives.

Support Sales & Integrated Partnerships

  • Help create marketing materials, campaign recaps, activation decks, and sales-ready presentations.
  • Assist in responding to Ad Sales RFPs with clear ideas, timelines, and cross-department alignment.
  • Ensure campaign deliverables tied to sponsorships or brand integrations are executed smoothly.

Strengthen the System

  • Help build scalable integrated marketing processes—from creative asset needs to briefing templates to recap structures.
  • Gather and package campaign performance insights to help inform future planning.
  • Bring creative thinking to digital, social, on-platform, and experiential marketing opportunities.
 

Qualifications:

  • At least 5 years of integrated marketing, brand marketing, or campaign management experience in media, entertainment, streaming, or sports
  • Strong project management skills with the ability to manage multiple timelines and stakeholders
  • Understanding of multi-platform go-to-market planning across linear, FAST, digital, app, and social channels
  • Experience working cross-functionally with creative, sales, content, distribution, or product teams
  • A proactive, detail-oriented mindset with strong communication skills—comfortable driving clarity in fast-moving environments

Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.


About PickleballTV 

Pickleballtv (PBTV) is the 24-hour television home of America’s fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000 plus hours of live matches from the game’s top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more. 


About Tennis Channel
Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.

About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net. 

About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

The base salary compensation range for this role is $80,000 to $100,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

#tennis

Top Skills

Digital Marketing
Integrated Marketing
Multi-Channel Campaigns
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The Company
HQ: Cockeysville, MD
5,001 Employees
Year Founded: 1986

What We Do

Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI.

Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models.

As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.

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