Iru

Manager, Integrated Marketing

Posted 6 Days Ago

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Miami, FL

Hybrid

Senior level

Artificial Intelligence • Information Technology • Software

The Role

The Manager of Integrated Marketing will lead demand programs across various channels, manage a team, and own strategy for campaigns, while aligning with other departments to drive revenue and engagement.

Summary Generated by Built In

About Iru

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.

Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.

The Opportunity

As Iru's Manager, Integrated Marketing, you will own demand programs across field marketing, ABM, events, partner marketing, and integrated campaigns—directly accountable for pipeline generation and revenue impact beyond paid media. You'll lead a team focused on creating high-value touchpoints and experiences that move target accounts and personas through the funnel.

You'll manage and develop a team of specialists across field marketing, ABM, events, and partner programs while owning strategy and execution for multi-touch, multi-channel campaigns. Your mandate: build integrated programs that consistently deliver pipeline, strengthen brand presence in key markets, and create meaningful engagement with target accounts.

Reporting to the Director, Growth Marketing, you'll set the integrated marketing vision, define campaign frameworks, and drive operational excellence across programs. You'll partner closely with Performance Marketing, Product Marketing, Sales, and Revenue Operations to ensure all programs are strategically aligned and driving measurable outcomes.

What You'll Do

Lead, hire, and develop a high-performing integrated marketing team, setting clear goals, operating rhythms, and accountability
Own the integrated campaign strategy across field events, ABM, webinars, partners, and digital programs, aligned to product launches, segments, and pipeline goals
Translate product positioning and buyer insights into multi-touch campaigns with clear conversion and revenue impact
Build scalable campaign and event playbooks that coordinate paid media, content, sales outreach, and partner efforts
Define and execute global field marketing and event strategies, including regional, in-person, and digital experiences
Lead ABM strategy and execution for top-tier accounts in partnership with Sales, driving personalized, multi-channel engagement
Develop and execute partner marketing programs, including joint campaigns, events, and enablement materials
Own pipeline forecasting, performance tracking, and reporting for all integrated programs; translate data into insights and optimization actions
Partner cross-functionally with Product Marketing, Sales, Performance Marketing, Content, Brand, Lifecycle, and Marketing Ops to ensure alignment and execution excellence
Drive continuous improvement through post-campaign retrospectives, learnings, and resource optimization

What You'll Bring

6+ years in B2B integrated marketing, demand generation, or field marketing, ideally in SaaS or tech
3+ years managing and developing high-performing marketing teams
Demonstrated ownership of pipeline and revenue outcomes through integrated programs
Strong experience across field events, webinars, ABM, and multi-channel campaigns
Proven ability to build campaign frameworks and playbooks that scale
Experience partnering with Sales on target account engagement and conversion strategy
Strong project management skills with ability to coordinate complex, multi-stakeholder programs
Analytical mindset with ability to forecast, track, and optimize program performance
Clear communicator with ability to present strategy and results to leadership
Strategic thinker who can balance program innovation with execution discipline
Comfortable managing both strategy and tactical execution across diverse program types

Benefits & Perks

Competitive salary

Hybrid work environment (3 days in office per week)

100% individual and dependent medical + dental + vision coverage

401(K) with a 4% company match

20 days PTO

Iru Wellness Week the first week in July

Equity for full-time employees

In-office lunch stipend provided

Up to 16 weeks of paid leave for new parents

Paid Family and Medical Leave

Modern Health mental health benefits for individuals and dependents

Fertility benefits

Working Advantage employee discounts

Onsite fitness center

Free parking

Exciting opportunities for career growth

We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.

At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law. #LI-Hybrid