Manager, Insights and Analytics

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You will support growth by partnering with the assigned brand/ category/ area of business and turning consumer and shopper insights into strategies and actions.
How you will contribute
You will:

• Effectively deploy brand / category / area insights in the context of global frameworks. Ensure relevancy and integration.
• Leverage globally implemented U&A and market structure tools to look through for regional and local consumer, shopper, market and snacking insights. Ensure that global and regional best practices are shared.
• Be a partner to Brand Marketing in the shaping of the Annual Contract across the different areas.
• Generate behavior changing insight and identify effective levers of growth on the category / brand/ area portfolio, including innovation and equity.
• Liaise with Shopper Insights and other parts of the Insights team to learn and leverage broad shopping and consumer knowledge.
• Leverage Brand Guidance System (Brand Tracking).

What you will bring
A desire to drive your future and accelerate your career with experience and knowledge in:

• Managerial experience in insights for consumer products, gained in industry and/ or consulting
• Cross country experience, demonstrated ability to work across cultures and in remote teams
• Strong leadership skills with the ability to partner and communicate with stakeholders at all levels in the organization
• Proven track record of leading cross-functional teams, including influencing without direct authority

What you need to know about this position:
The Manager, Insights and Analytics will be a critical partner in delivering powerful consumer-centric insights and analysis to unlock growth for Mondelēz Canada.
Reporting to the Senior Director, Insights and Analytics this role requires a strong collaborator capable of leading cross-functional teams and managing projects with a bias for action. You will need to develop and execute learning plans for the category and brands. You should have experience in custom qualitative and quantitative research, brand building and innovation, Nielsen data and have a curiosity to explore new approaches & methods.

• Use Insights and Analytics to build a strategic point of view about human experiences.
• Consults with marketing colleagues to define the scope of strategic initiatives to proactively identify growth opportunities for our categories and brands.
• Synthesize multiple data sources and research insights that capture human insights, convey ideas, and provoke new growth opportunities.
• Present research insights that are actionable, compelling, and connected to the business strategy.

Key Accountabilities

• Strategic Partner: Acts as a strategic partner to the marketing category director, framing the consumer & shopper problems to solve, helping to drive the strategic thinking and challenging the team to think outside the box; partner very closely with the team to tap into deep insights and operationalize the strategy/plans; leads end-to-end insights and analytic initiatives; develops & executes learning agendas in support of growth strategies (renovation, innovation, shopper, consumer & equity)

• Collaborative: Partners with marketing to develop and align brand purpose, brand creative, visual identity, brand architecture & future portfolio; support annual marketing plans including strategy, creative development and optimization; fosters on-going relationships with key research suppliers to provide Best in Class research approaches for agility, speed and breakthrough insights; connects with key US/Global counterparts to identify and adapt best practices for Canada

• Insightful: Impactful "so-what's" and 'now-what's" by making concrete recommendations rooted in deep understanding of consumer, shopper, customers, and the business; deeply understand consumer behaviour, drivers of choice, consumption habits, and consumer targets; leverages mix of in-market tracking tools, custom research and macro consumer/shopper thought leadership in service of illuminating consumer centric category and brand growth opportunities

• Analytical: Synthesize and report on tracking data and Nielsen data in a way that will inform the Marketing team to create strategies and tactics that drive growth; strong analytical capabilities and experience with Nielsen data.
• Influential Storytelling: Robust communication and interpersonal skills collecting disparate pieces of data together into a cohesive and compelling story; influence at all levels of the organization and work seamlessly with cross-functional teams.

Job specific requirements:

• Bachelor's Degree required; MBA preferred
• 7+ years in brand/category insights & analytics leadership roles
• Experience in leveraging different types of data (e.g. custom qualitative & quantitative, syndicated quantitative data, Nielsen scan and panel data, social listening, big data etc.) and cutting-edge tools & capabilities to unlock powerful insights and successfully deploy them in the organization
• Innovative mindset, comfortable with ambiguity, thinking outside the box and challenging the status quo
• Strong bias for action, able to drive strategic outcomes through influence and collaboration
• Effective communicator, obsessed with telling clear, compelling stories that influence stakeholders & drive action
• Ability to pull disparate pieces of data together for a cohesive and insightful consumer story
• Strong functional & technical expertise in quantitative, qualitative research & data analytics
• Demonstrated experience with agile research tools, methodologies and applications
• Understanding of marketing processes, business planning and marketing strategy

Work schedule:
Regular business hours M-F (Hybrid)
No Relocation support available
Business Unit Summary
With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.
Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.
Job Type
Regular
Brand Building insights
Insights