The Role
The Manager of PR & Influencer Marketing is responsible for executing influencer strategies, managing relationships, tracking performance metrics, and supporting PR efforts to enhance brand visibility and community engagement.
Summary Generated by Built In
ABOUT ERBORIAN:
At Erborian, we leverage the power of Korean Skincare to boost both your skin & self-esteem.
We combine centuries of Korean beauty rituals with cutting-edge science to deliver visible, immediate and effortless results — empowering you to own your skin and your confidence.
With a strong double-digit growth, Erborian is currently expanding in the US market. We are seeking a Communication, PR and Brand Director to continue building brand awareness, elevate brand desirability, and advocacy through holistic, purpose-driven communication.
JOB SUMMARY:
Erborian is seeking a Manager of PR & Influencer Marketing to support the Director of PR & Brand Communication in executing culturally relevant, performance-driven programs that drive brand awareness, earned media value, and retail impact within the U.S. market.
This role requires a strong executor with proven experience building and managing structured influencer programs at scale. The ideal candidate brings deep knowledge of the beauty influencer landscape, established creator relationships within beauty and lifestyle, and a demonstrated track record of driving organic community growth.
JOB RESPONSIBILITIES:
Influencer Marketing
KEY PERFORMANCE INDICATORS:
WHY JOIN US?
PHYSICAL & TRAVEL REQUIREMENTS
At Erborian, we leverage the power of Korean Skincare to boost both your skin & self-esteem.
We combine centuries of Korean beauty rituals with cutting-edge science to deliver visible, immediate and effortless results — empowering you to own your skin and your confidence.
With a strong double-digit growth, Erborian is currently expanding in the US market. We are seeking a Communication, PR and Brand Director to continue building brand awareness, elevate brand desirability, and advocacy through holistic, purpose-driven communication.
JOB SUMMARY:
Erborian is seeking a Manager of PR & Influencer Marketing to support the Director of PR & Brand Communication in executing culturally relevant, performance-driven programs that drive brand awareness, earned media value, and retail impact within the U.S. market.
This role requires a strong executor with proven experience building and managing structured influencer programs at scale. The ideal candidate brings deep knowledge of the beauty influencer landscape, established creator relationships within beauty and lifestyle, and a demonstrated track record of driving organic community growth.
JOB RESPONSIBILITIES:
Influencer Marketing
- Execute Erborian’s U.S. influencer strategy across mega, macro and micro creators, driving structured and sustained community growth and retention.
- Maintain strong, active relationships with talent managers, agents and independent creators.
- Proactively nurture top organic brand fans and high-potential creators, converting early affinity into retained brand love.
- Lead paid influencer partnerships end-to-end, including negotiation, usage rights management, contracting, briefing, execution and performance reporting.
- Oversee evergreen gifting and VIP seeding strategy, ensuring organized, updated and strategic list management.
- Manage a high-volume influencer program with strong organization, cadence and consistent touchpoints.
- Continuously cultivate and expand creator relationships aligned with Erborian’s heritage and skincare authority.
- Identify high-performing organic content and flag opportunities for paid amplification.
- Ensure creator briefs are structured to support both organic storytelling paid usage.
- Support the development and future launch of an affiliate program.
- Lead influencer event execution and vendor coordination.
- Support execution of U.S. PR strategy in partnership with agency.
- Lead launch mailers and support pitch development.
- Cultivate relationships with editors and tastemakers.
- Track earned placements and EMV impact.
- Own KPI tracking across influencer and PR programs.
- Monitor EMV performance, community growth metrics, and pacing towards goals.
- Provide performance insights and recommendations to refine programming.
- Support analysis of influencer activations’ impact on retail performance
- Act as a self-esteem advocate, ensuring campaigns and products promote authentic confidence, and emotional well being.
KEY PERFORMANCE INDICATORS:
- EMV Growth
- Influencer Community Growth + Retention
- UGC Volume & Quality
- Paid Influencer Performance
- 3-4 years of experience in influencer marketing within beauty and/or skincare
- Proven experience managing a high-volume, organized influencer program
- Established relationships within the beauty, skincare, and wellness influencer space
- Demonstrated track record of driving organic community growth and sustained creator engagement
- Strong understanding of negotiating, influencer contracts, usage rights, content briefing, and campaign execution
- Experience operating within retail-led environments
- Analytical mindset with fluency in EMV tracking and performance reporting
- Team player with strong worth ethic
WHY JOIN US?
- Lead a fast growing brand’s communication and visibility in one of the brand’s most exciting and strategic markets, with strong growth, opportunities, and new exciting partnerships to come.
- Drive purposeful communication that blends beauty, confidence, and cultural relevance.
- Collaborate with passionate, international teams across marketing, media, and creative.
- Thrive in a dynamic, entrepreneurial, and inclusive environment — where ideas truly come to life.
PHYSICAL & TRAVEL REQUIREMENTS
- Be in our New York office 2-3 days a week for team meetings and to ensure great teams synergies.
The compensation for this role ranges from $90,000- $95,000 (based on skills, experience and with differentials applied if outside of NYC.)
Top Skills
Community Growth Metrics
Emv Tracking
Influencer Marketing Strategies
Performance Reporting
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The Company
What We Do
The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets including 1,500 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Grown Alchemist. Innovative venture studio, OBRATORI and beauty tech start-up, DUOLAB, are also part of the Group. With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions in order to create a better and healthier planet. The mission statement of the Group is: with empowerment we positively impact people and regenerate nature.
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