From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.
Job Summary:
We’re looking for a strategic, relationship driven Manager, Influencer Marketing to grow, nurture, and retain a thriving community of creators who authentically champion our brand. This role sits at the intersection of community building, content strategy, data analytics, and cultural storytelling. You’ll‑ own the full lifecycle of influencer engagement: from discovery and onboarding to long-term‑ partnership development, while ensuring our creator ecosystem drives measurable brand and business impact.
Key Responsibilities
- Creator Community Management
- Build, scale, and maintain a diverse community of creators across tiers and platforms.
- Develop long-term‑ relationships that foster loyalty, advocacy, and ongoing collaboration.
- Serve as the primary point of contact for creators, talent managers, and agencies.
- Campaign & Content Execution
- Lead end-to-end‑ execution of sponsored content programs, from briefing to approvals to performance tracking.
- Manage product seeding initiatives that drive organic buzz and earned media value.
- Identify opportunities for cocreation, ambassador programs, and ‑always on‑ storytelling.
- Creator Experiences, Events & Entertaining
- Plan and host intimate gatherings, dinners, and experiential activations that strengthen creator relationships.
- Partner with cross-functional‑ teams to concept and produce creator events and trips.
- Ensure all experiences reflect the brand’s aesthetic, values, and storytelling priorities.
- Data, Insights & Reporting
- Use data analytics to track EMV, performance, and retention.
- Translate data into actionable insights that inform strategy, creator selection, and content optimization.
- Build monthly and campaign reports for internal stakeholders, highlighting wins, learnings, and opportunities.
- Partner closely with PR, Product Marketing, Paid, Social, Creative, and eCommerce teams to ensure influencer initiatives ladder up to broader business goals.
- Collaborate with Product Marketing to align seeding and launch strategies.
- Work with legal and finance teams to manage contracts, compliance, and budgets.
- Operational Excellence
- Manage influencer budgets, contracts, timelines, and deliverables with precision.
- Maintain organized workflows, databases, and creator pipelines.
- Continuously refine processes to improve efficiency and scale.
- 4–6+ years of experience in influencer marketing
- Deep familiarity with fashion creators, trends, and seasonal storytelling, with prior experience managing influencer programs for a fashion brand.
- Proven track record of building and managing creator communities.
- Deep understanding of Creator IQ, EMV, and influencer performance metrics.
- Strong negotiation, communication, and relationship building‑ skills.
- Ability to balance creativity with analytical rigor.
- Experience managing budgets and multiple concurrent campaigns.
- Passion for culture, social platforms, and emerging creator trends.
- A thriving, loyal creator community that consistently produces high quality‑ content.
- Strong EMV growth and measurable impact on brand awareness and affinity.
- Efficient, scalable processes that elevate the influencer function.
Annual Salary Pay Range
$100,000—$110,000 USD
Rules we live by | Rules you live by
- Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
- Have No Fear - Innovate, solve problems
- Own Every Decision - Work together, get results
- Quality Matters – Not only with product but we see it in our people
- Make S**t Happen - Be disciplined, be competitive
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
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What We Do
Interested in joining one of the most dynamic fashion brands in the world? To view and apply to all headquarter and retail jobs at rag & bone, please visit our website and careers page: http://www.rag-bone.com/careers From its origins in New York in 2002, rag & bone instantaneously distinguished itself by combining British heritage with directional, modern design. Today, the brand has become synonymous with innately wearable clothing that innovatively melds classic tailoring with an edgy yet understated New York aesthetic. Inspired by a desire to create beautifully constructed clothes, rag & bone prides itself in the time-honored techniques of supremely skilled, local manufacturers at some of the oldest factories in the country. The importance of quality, expert craftsmanship and attention to detail resonated deeply, informing the brand’s core philosophy. With a downtown sensibility, signature clean silhouettes and an inherent integrity, rag & bone continuously redefines urban style. In 2007, rag & bone won the Swarovski Award for emerging talent in Menswear and in 2010, the brand was bestowed the industry’s most prestigious honor when named Menswear Designer of the Year by the Council of Fashion Designers of America (CFDA). rag & bone offers a full range of men’s and women’s ready to wear, /JEAN, Standard Issue, footwear and accessories collections. rag & bone operates 35 stores worldwide, ten of which are in New York City. Stores are also located in Washington, D.C.; Boston, Massachusetts; Dallas, Texas; Los Angeles, California; Greenwich, Connecticut; Aspen, Colorado; and Bal Harbour, Florida. International stores are located in London, UK; Tokyo, Japan; Bangkok, Thailand; Taipei, Taiwan and Hong Kong. rag & bone is also available in boutiques and department stores in over 53 countries worldwide.
