THE JOB / Strategist, Influencer Marketing
STRATEGY / Responsible for planning & executing social media campaigns for our clients – focusing on influencer marketing, community management, social media trend reporting, and social listening.
***Our headquarters is located in Stamford, CT, but the location of this position can be flexible with a preference for working in one of our office locations -- Stamford, CT, Chicago, IL, New York, NY, Charlotte, NC or Atlanta, GA. Remote candidates will not be considered.
Octagon, the world’s premier global sports marketing agency, is seeking a Manager, Influencer Marketing to join its digital strategy practice.
Do you want to join an award-winning group of digital strategists, analysts, and content creators to develop talent-based programs that capitalize on media trends, authentically engage with fans, and drive brand objectives? Are you looking for a role that delivers influencer campaigns, focused on aligning talent recommendations with sports partnerships? If so, this role is for you!
In this role, you'll support our Influencer team inclusive of influencer & social content strategy, talent discovery, leading talent comms, campaign management & procurement, and measurement for our brand clients.
THE WORK YOU'LL DO
- Simultaneously lead multiple projects relying on strong project management and organizational skills. Oversee timelines and onsite operations, content capture, approvals, and timely posting of all influencer content – from initial recommendation to final wrap-up
- Develop and pitch influencer & social strategies for Octagon brand clients, actively participating in strategic digital brainstorms
- Lead all aspects of influencer program planning and execution including identifying social trends, platforms for execution, and talent discovery. You will craft programs that are equal parts creative, innovative, and data-driven
- Manage talent procurement – working closely with clients & talent through negotiation & contracting
- Develop influencer creative briefs, making recommendations to both clients and influencers and expertly pitch concepts to clients & partners; Build campaigns that are authentic and on-trend with the platforms and communities in which they live
- Serve as a primary data investigator: learning the “why” and “how” behind our analytics stack: including modeling, establishing Key Performance Indicators, demographics analysis, measurement, calculating return on investment, and real-time reporting
- Work on sports partnerships – connecting brands and creators to the sports properties they sponsor
- Support and help train 1-2 analysts/strategists
THE BIGGER TEAM YOU’LL JOIN
Recognized as one of the “Best Places to Work in Sports”, Octagon is the global sports, entertainment, and experiential marketing arm of the Interpublic Group.
We take pride in being Playmakers – finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create big ideas and unlock potential for our clients and talent.
We can put ourselves in the shoes of fans because we ARE fans – of sports, entertainment, and culture at large. This expertise allows us to continually evolve the fan experience across sports and entertainment alongside some of the biggest brands and talent in the world.
The world needs play more than ever. Are you a Playmaker?
WHO WE'RE LOOKING FOR
- 3-5 years of proven experience in influencer marketing.
- A passion for and expertise in sports, entertainment, music, and/or celebrity & pop culture as well as a pulse of what’s trending in social & digital content – what’s resonating with fans, what platforms are growing, what content matters to fans.
- Experience working with talent including but not limited to content creators, athletes, and celebrities.
- A self-starter who exhibits resourcefulness and demonstrates initiative to support the day-to-day logistics of planning, implementing, & reporting on social and influencer programs.
- Strong understanding of the social media mechanics and best practices across Instagram, TikTok, Facebook, YouTube, and Twitter (X).
- Someone who is curious and steadfast in understanding how data and analytics tools are used across social media; You believe data is important and a primary driver for any marketing campaign.
- Experience with digital analytics and social tools – examples include CreatorIQ, Infegy, and Brandwatch.
- An organized and active contributor – you know how to keep everything on task and have a keen attention to follow-through.
- Someone with strong project management skills who can build & monitor trackers, organize client deliverables, execute talent insurance, etc.
- Proficient in Microsoft Office – specifically PowerPoint, Excel, and Word.
- Flexibility and willingness to travel. Anticipated travel level: Low (0-15%)
This position pays $65,000 - $70,000 and comes with a comprehensive benefits package. Octagon’s comprehensive benefit package includes:
- Unlimited PTO policy – we understand you need time for play!
- Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options. Pet Insurance for those who need it too!
- Generous Family and Parental Leave Policy (12 weeks) with eligibility extended to all parents regardless of gender or primary/secondary caregiver status
- Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP)
- Pretax Transportation/Commuter Benefits and Parent Travel Program
- Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA) and more
- Discount portal for everyday goods and services
- Employee Resource Groups and inclusive diversity programming and initiatives
- Personal Development programs
Octagon is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or any other basis prohibited by law.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Top Skills
What We Do
We are Octagon. A global agency in sports, entertainment, and culture. We strike deals. Set the pace. We’re playmakers. A group of creative thinkers and energetic doers inspiring and helping brands and talent to step up and stand out. Octagon is the world’s largest creative marketing and sponsorship consulting practice, and a pioneer and leader in athlete and personality representation and management. With our fingers firmly on the pulse, we set out a clear vision for the future. Our passionate team of 800+ around the world are relentlessly committed to helping you force fate and push forward. We work with hundreds of blue-chip corporate clients, more than 1000 Athletes & Personalities, and manage more than 10,000 events per year. Leading stakeholders in the sports and entertainment world continue to look to Octagon to provide leadership in understanding fans’ passions and how these insights can build more effective, efficient, and measurable marketing programs.
