Manager, Influencer (Influencer & Content Marketing Team)

ROLE SUMMARY
The Manager, Influencer (Influencer & Content Marketing Team) will play a critical role in end-to-end execution of our influencer and social campaigns from strategy development & editorial planning to data driven influencer identification, contracting, activation and measurement.
This role will ensure that paid advertising, social and influencer creative are synergistic, following best practices and all cross-functional stakeholders as well as agency partners collaborating and communicating seamlessly. Success requires a a strong understanding of social platforms, content and community trends, and audience behavior. Additionally, strong communications & relationship building skills, and collaborative leadership to forecast influencer and social trends and steer stakeholders toward data-backed decisions will be key to success. An innovative mindset with the ability to balance strategy and hands-on execution is essential.
ROLE RESPONSIBILITIES

• Inform strategic direction of integrated media campaigns by translating social & influencer trend forecasting insights into bold, innovative campaigns & strategies, ensuring alignment with brand objectives, audience needs, and cultural moments.
• Manage end to end execution of influencer campaigns from strategy development to influencer identification, vetting, activation, paid orchestration and measurement
• Contribute to the development of social editorial calendars, content themes, and cultural/community opportunities, ensuring our channels are in support of business goals and consumer journey.
• Ensure that paid advertising and social & influencer creative are synergistic, following best practices and all cross-functional stakeholders as well as agencies are collaborating and communicating seamlessly
• Partner with internal stakeholders and agencies to manage social editorial strategy, production & planning, and paid amplification integration.
• Understand the consumer and HCP audience landscape within health/pharma and have a clear point of view on effective navigation based on marketing briefs. Lead partnership operation with media planning team to bring synergies or amplification of campaign ideas.
• Work comfortably with ambiguity to tackle unique and complex social & influencer projects
• Act independently to identify opportunities for improvement and spearhead self-initiated projects applying hands-on expertise within influencer marketing.
• Make recommendations for real-time response as well as long-term optimization of social & influencer marketing campaigns
• Promote adoption of social & influencer marketing best practices for data-informed decision making across Pfizer's commercial business.
• Contribute thought leadership perspective on connecting ever-evolving social & influencer marketing trends with business impact

BASIC QUALIFICATIONS

• Applicant must have a bachelor's degree with at least 4 years of experience; OR a master's degree with at least 2 years of experience; OR a PhD with 0+ years of experience; OR as associate's degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience.
• 4+ years of hands-on professional experience in a social media or influencer marketing role within a large, complex matrix organization.
• Previous firsthand social strategy and influencer marketing experience gained from the brand, agency, or media perspective
• Strong project leadership and administrative skills.
• Exhibits a growth-oriented mindset and the capability to actively help build and scale new organizational capabilities.
• Expertise in using social and influencer marketing analytics platforms and tools such as Creator IQ, Sprinklr
• Exceptional interpersonal skills and ability to operate in a matrix environment .
• Ability to operate with both urgency and precision in execution.
• Strategic and creative thinker with superior problem-solving skills.
• Self-motivated self-starter with proven capacity to take ownership and work independently.
• Specialized skills in visualizing data patterns and tailoring reports for diverse executive stakeholders.
• Values-based leadership presence that authentically models' courage, excellence, equity and joy.
• Maturity and professional discretion required to handle confidential information.

PREFERRED QUALIFICATIONS

• Pharmaceutical influencer marketing experience

Additional Job Information:
Last Date to Apply: June 15, 2026
Work Location Assignment: Hybrid
The annual base salary for this position ranges from $99,200.00 to $165,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 12.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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Mkt & Sales/Commercial Bus