WSPA/WYCW-TV in Greenville/Spartanburg, South Carolina is seeking a Sales Manager. The ideal candidate must be able to work in a fast-paced environment, have strong leadership skills, high-energy, creativity and the ability to hire, train, and motivate the sales team. The Sales Manager is responsible for leading the day to day operations of the Sales department, including development of new business and achievement of revenue goals across Broadcast and Digital Platforms.
- Provides leadership for the broadcast/digital sales teams
- Makes decisions regarding hiring, evaluation, promotion and termination of employees
- Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue
- Drives new business development
- Manages inventory and revenue forecasting
- Manages recruitment, training, evaluation, and development of sales professionals
- Prepares budgets and approves budget expenditures
- Manages Accounts Receivable
- Develops and cultivates client relationships alongside Account Executives
- Performs other duties as assigned
Requirements & Skills:
- Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Minimum three-five years of media sales experience
- Fluency in English
- Excellent communication skills, both oral and written
- Valid driver's license with an acceptable driving record
- Experience guiding, directing and motivating personnel, including setting and monitoring performance standards
- Experience establishing long-range objectives and specifying the strategies and actions to achieve them
- Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
- Proficiency with computers, telephones, copiers, scanners, and other office equipment
- Experience with Wide Orbit Traffic, Strata, Matrix, and comScore is preferred
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Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
