ABOUT THE ROLE
If you are a hands-on campaign strategist who loves translating big-picture priorities into well-executed, multi-channel campaigns, this role is for you.
As part of Elsevier's Research Marketing organization serving the Academic & Government (A&G) market, the Senior Manager for Global Campaigns owns the strategy and performance of campaigns for priority A&G business areas and portfolio initiatives. You will act as a primary liaison and partner for Audience and Field teams, turning briefs into clear, actionable plans and partnering with Field to support aligned global and local campaign activation. You will track campaign performance across awareness, sales, and renewal, surfacing insights that improve campaigns and GTM effectiveness. This is a role for a confident, collaborative operator who thrives in a cross-functional environment, ready to guide and support colleagues while driving end-to-end campaign delivery and performance.
RESPONSIBILITIES
- Own end-to-end campaign delivery for priority business areas and portfolio initiatives
- Act as primary liaison for Audience and Field teams, ensuring briefs are clear, aligned, and translated into actionable execution plans
- Drive campaign strategy and execution support for regional campaigns
- Coordinate cross-functionally across Content, Creative, and execution teams
- Lead campaign performance tracking, optimization, and insight sharing for priority business areas and portfolio initiatives
- Reports into Director of Global Campaigns
TYPICAL ACTIVITIES
- Lead or partner on the development of campaign strategies based on briefs from Audience and/or Field
- Integrate global priorities and regional needs into cohesive campaign approaches
- Manage campaign briefing, ensuring inputs are clear, aligned, and actionable
- Coordinate creative and asset development with Content and Creative teams
- Translate campaign strategy into localized execution with Field teams
- Lead end-to-end campaign delivery and optimization
- Share performance insights with Audience, Field, and Product teams
- Works with peers across Demand & Lifecycle Marketing to ensure cohesiveness and coordination across multiple campaigns in market
PROFILE & EXPERIENCE
- Strong experience in B2B campaign or demand generation marketing
- Proven ability to manage multi-channel campaign execution and optimization
- Strong stakeholder management across Audience, Field, and Marketing teams
- Confident cross-functional operator who can guide and support junior colleagues
WHY THIS ROLE MATTERS
At Elsevier, campaigns are the engine that connects strategy to market impact. The Senior Manager for Global Campaigns plays a pivotal role in ensuring that Audience and Field priorities are translated into well-executed, high-performing campaigns that build awareness and engagement across the Academic & Government markets. This is a role where your ability to orchestrate across teams, manage complex briefs, and deliver at pace makes a real difference for the customers and researchers Elsevier serves.
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Skills Required
- Strong experience in B2B campaign or demand generation marketing
- Proven ability to manage multi-channel campaign execution and optimization
- Strong stakeholder management across Audience, Field, and Marketing teams
- Ability to guide and support junior colleagues
Elsevier Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Elsevier and has not been reviewed or approved by Elsevier.
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Leave & Time Off Breadth — Feedback suggests paid time off spans vacation, holidays, sick days, bereavement, military leave, and volunteer time. Family-related leave options are also emphasized as part of the package.
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Healthcare Strength — Feedback suggests medical, dental, vision, life insurance, wellness initiatives, and an EAP form a comprehensive health offering. Gym support and wellbeing hubs reinforce an ongoing health and wellness focus.
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Retirement Support — Feedback suggests retirement programs include a 401(k)/retirement plan and pension options, with long-term savings vehicles such as an employee stock purchase plan also available. These elements contribute to a sense of financial security beyond base pay.
Elsevier Insights
What We Do
Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, and deliver better care. Because informed decisions lead to better outcomes, Elsevier is a leader in information and analytics for customers across the global research and health ecosystems. Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems.
