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Job Purpose Summary
To develop and execute comprehensive marketing strategy to drive growth for PFSi products. The position involves managing both online and offline initiatives, including digital campaigns, brand events, and channel engagement, to increase brand awareness, acquire new customers, and optimize product sales.
Key Responsibilities and Accountabilities
Identify growth opportunities and develop online and offline marketing initiatives/programs for potential segments to drive incremental deposit and asset financing growth for PFSi products.
Drive and manage onsite and offsite SEO with the purpose of increasing/optimizing organic contribution, i.e. promoting brand awareness, engaging new audiences, increasing visibility, and generating leads to the website.
Develop marketing programs to promote awareness, customer acquisition, activation, engagement, product holdings ratio, and retention, including the adoption of action-triggered remarketing campaigns to minimize outflow through cross-selling and upselling to support overall PFSi products.
Work with other products (Deposit/Financing/Wealth/Banca/Will Writing) and provide “product push” support in their respective growth or customer engagement initiatives.
Align marketing strategies with the senior manager/HOD in order to achieve qualitative and quantitative business goals.
Drive periodic and consistent sharing of analytics on effectiveness of all marketing activities, trend analysis and competitive benchmarking.
Work with strategic supports and external vendors/partners to execute key initiatives and ensure all campaign fulfillment services are in place.
Continuously identify key trends, development and new opportunities for PFSi to acquire new customers online and enhance customers’ experience.
Analyze consumer behavior and modify advertising efforts as needed.
Lead, develop and execute marketing strategy and initiatives across all digital media channels from concept to launch.
Brand-related ground events, e.g. product launches, sponsorships and partnerships.
Online Brand guardian for all digital communication under PFSi.
Plan and be accountable for the marketing drive calendar and approved A&P budget, ensuring funds are used effectively.
Collaborate with Marcomm and other internal stakeholders, where relevant, on all product and campaign collaterals and messaging.
Procurement of premiums and campaign gift items.
Ensure all Marketing activities meet with the standards of legal, regulatory compliance and governance and to comply with all relevant guidelines, statutory acts and internal compliance policies.
Establish regular engagement with distribution channels (e.g. branches, business centres, and priority banking centres) nationwide to identify sales gaps, and then develop the appropriate toolkits and execute training to close the gaps.
Develop & manage all incentive programs.
Act as the distribution channel’s primary point of contact for all inbound questions and for any other issues relating to a range of subjects, such as operations, processes, products, customer feedback/questions, etc.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Top Skills
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
