Manager, GTM & Marketplace Strategy (Altra Running EMEA)

Altra Running is looking for an exceptional Manager, GTM & Marketplace Strategy to join our team based in Stabio, Switzerland.

Let’s Talk about the Role

As Manager, GTM & Marketplace Strategy for Altra Running, you will play a critical role in driving seasonal execution through an integrated Go‑To‑Market process and defining a clear and disciplined Marketplace Strategy across EMEA.

Partnering closely with the General Manager EMEA & APAC and regional cross‑functional leaders, you will plan, execute and assess initiatives that drive revenue growth and profitability while protecting brand equity, marketplace integrity and consumer experience.

You will work in close collaboration with the Global GTM Director based in Denver, ensuring full alignment between regional execution and global GTM strategy, marketplace governance and brand priorities.

Acting as the guardian of GTM milestones and marketplace governance, you will orchestrate preparation, execution and performance tracking across Digital Marketplaces, Wholesale and DTC, delivering key insights and recommended actions to Altra Running stakeholders.

How You Will Make a Difference

You will make an impact through the following key areas:

Marketplace Strategy & Protection

• Define and drive a clear Marketplace Strategy aligned with Altra Running’s brand positioning and long‑term growth ambitions.

• Ensure robust marketplace protection, including:

  • Assortment control and brand representation

  • Price architecture, channel discipline and segmentation enforcement

  • Compliance with contractual, legal and financial frameworks

• Partner closely with Finance and Legal teams to manage marketplace models, contracts, margins and risk exposure.

GTM Process & Operations

• Partner with E‑commerce, Merchandising, Marketing and Area Management teams to lead seasonal GTM processes, ensuring marketplaces are fully integrated into the GTM calendar.

• Work closely with the Global GTM Director to align regional GTM plans with global strategy, milestones and priorities.

• Drive execution of GTM deliverables, including:

  • Marketplace go‑live timing

  • Seasonal assortment drops

  • Channel‑specific GTM priorities

• Ensure end‑to‑end execution of strategy at every GTM milestone.

Segmentation & Channel Governance

• Define and enforce clear channel and marketplace segmentation across:

  • DTC

  • Strategic wholesale partners

  • Digital marketplaces

• Translate segmentation into actionable:

  • Assortment strategies

  • Go‑to‑market priorities

  • Regional and account‑level execution

• Act as a strategic reference point to prevent channel conflict, brand dilution and price erosion.

Cross‑Channel Performance Tracking & Reporting

• Track and analyze key seasonal and marketplace KPIs to assess brand performance and execution quality.

• Identify variances, propose corrective actions and provide strategic guidance to stakeholders.

• Deliver executive‑level reporting on:

  • Sell‑through

  • Inventory exposure

  • Price integrity

  • Margin and profitability

• Partner with commercial, product, DTC and planning teams to monitor business performance and drive actions.

Cross‑Functional Leadership

• Act as a strategic peer and partner to:

  • E‑commerce Managers

  • Merchandising teams

  • Area Managers

  • Head of Marketing

  • Finance and Legal teams

• Drive alignment, challenge assumptions and foster collaboration across regional and global stakeholders.

Skills for Success

• University degree or equivalent, preferably in Business, Economics or a related field.

• Strong experience in GTM, Marketplace management, E‑commerce or Commercial Strategy.

• Solid financial acumen with the ability to work with KPIs, reporting tools and performance analysis.

• Highly analytical, strategic and structured mindset.

• Proven stakeholder management and cross‑functional leadership skills.

• Excellent communication skills in English; German is a plus.

• Strong passion for sports and the sporting goods industry.

• Results‑driven, proactive and ownership‑oriented approach.

What’s in it for you?

Most companies like to say they offer a competitive salary, an amazing bonus/benefit and pension scheme as well as staff discounts (btw we offer 50% on all VF Brands!). We also do this, only quite different. Because it’s not just our products which set us apart from others. It’s our people and we believe they deserve to be nurtured and looked after.

That’s why, on top of the usual benefits, we offer much more:

• Career ownership, enabling you to build your knowledge and experience across different brands and even different countries.

• A supportive feedback‑based culture where respect and integrity guide us in what we do.

• Tailored training. From a thorough induction to ongoing online and face‑to‑face training, we are committed to helping you grow, both professionally and personally.

• An inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together.

• On‑site gym offering health and well‑being initiatives.

• Subsidised canteen and break‑out areas offering complimentary hot drinks.

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at http://vfc.com.

Free to Be, Inclusion & Belonging

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.