The Role
Lead a small team to design, run, and measure scaled GTM customer programs. Own sprint cadence, telemetry/scoreboard, productized GTM assets, cross-functional coordination, and coaching to drive adoption and revenue impact.
Summary Generated by Built In
ABOUT RETOOL
Nearly every company in the world runs on custom software for critical operations like tracking performance metrics, handling support workflows, building admin dashboards, and countless processes you might never have thought of. But most companies don't have the resources to properly invest in these tools, leading to a lot of old, clunky internal software, or worse, teams still stuck in manual and spreadsheet workflows.
AI has changed who gets to build software. The definition of "developer" now includes analysts, operators, and domain experts creating solutions directly—and the tools they reach for are multiplying by the week. That's both an opportunity and a challenge: as more people build with more AI tools, the risk of shipping ungoverned software into production grows just as fast.
At Retool, we're building the platform that makes all of it safe to ship. Build with any AI tool you want, then deploy into one place that connects to your real business data, enforces enterprise policies automatically, and lets teams create once and reuse everywhere with shared, trusted components. The cost of building software has collapsed. The cost of governing it hasn't—and that's the problem we solve.
Developers and domain experts have already automated over 100 million hours of work on our platform, freeing them to focus on creative problem-solving and strategic work that drives real business value. The people closest to the problem can now build the software to solve it, safely, and within enterprise guardrails.
Let's build the future together.
WHY WE’RE LOOKING FOR YOU:
GTM Programs is building the engine that moves our customer lifecycle motion from generalized communications to individualized business value, from technical messaging to outcome-focused engagement, and from human-monitored outreach to programs that trigger on customer telemetry and scale across the base. We're hiring a GTM Customer Programs Manager to run the operating core of that engine.
This is a player-coach role. You'll lead a small, high-caliber team across scaled customer programs, GTM automation, and scale customer success management. You will personally expose the measurement layer and the high-leverage assets that let the entire GTM organization scale beyond headcount. You'll run our sprint operating model, manage the telemetry scoreboard that tells us whether our programs are working, and a portfolio of scaled assets—the Business Value Calculator, the Use Case Library, and the tools that follow them—as products with roadmaps and adoption metrics, not static collateral.
You'll sit at the intersection of Success, Sales, RevOps, and Product. The work doesn't ship without cross-functional partnership, so influence matters more than authority. If you're an operator-analyst who's run programs on a cadence, can turn product-usage data into account-level action, and wants to coach a team while still building things yourself, this role is for you.
WHAT YOU’LL DO:
- Run our sprint operating model: one sprint in execution, one in design. You will facilitate sprint planning, post-mortems, and the play lifecycle so every program either graduates to an evergreen automated motion or is retired with a documented learning
- Manage team activities using the telemetry scoreboard that measures program impact against our team goal, translating product-usage signal into account targeting and trigger logic, and maturing our metrics from play quality and engine contribution toward cohort lift and revenue impact
- Manage a portfolio of scaled GTM assets (e.g. the Business Value Calculator, Use Case Library, Hackathon-in-a-box, as products). You will maintain a roadmap, instrument adoption, enforce version discipline, and run a clear intake for what gets built next
- Coordinate the cross-functional play calendar across the field, RevOps, and partner teams. You will surface overlapping programs before they collide. We coordinate; we don't gatekeep
- Partner with RevOps and Data Team to wire programs into delivery surfaces (e.g. workflow portals, Salesforce, Slack, Outreach) so that every program is measurable end to end
- Lead, coach, and develop a team spanning scaled customer programs, GTM automation, and technical account management.
- Operate the team using the 4 Disciplines of Execution principles
- Partner closely with our Business Value lead so that the methodology and narrative they own translate cleanly into the scaled assets and programs you productize
THE SKILLSET YOU'LL BRING:
- 8+ years in GTM operations, RevOps, program management, or growth/lifecycle program ownership at a B2B SaaS company, including direct people-management experience
- Strong analytics range—comfortable in SQL and warehouse data, building dashboards, and turning telemetry into account-level action (experience with Databricks or a comparable platform is a plus)
- Fluency with the modern GTM toolchain: Salesforce (campaigns and objects), marketing/outreach automation, and ideally Retool or another low-code app layer—you like to build, not just spec
- Demonstrated operating-cadence discipline: you've run sprints, an agile-style program rhythm, or a 4DX-type cadence of accountability, and you can keep a scoreboard sacred against the day-to-day whirlwind
- A cross-functional operator who moves work through Sales, Success, RevOps, and Product without relying on positional authority
- Strong written and verbal communication; you run recurring forums that are structured, collaborative, and actionable
- High ownership mentality—you don't wait for a playbook to exist; you build one and iterate
NICE TO HAVE:
- You've personally built internal tooling or apps
- You've owned scaled enablement assets, a content library, or a calculator/tooling portfolio as products with real adoption metrics
- Post-sale, expansion, or retention motion experience
- Familiarity with value-engineering, value realization, or business-value frameworks
For candidates based in the United States, the pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
The base pay range for this role is $151,704 – $224,400 per year.
Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.
Skills Required
- 8+ years in GTM operations, RevOps, program management, or growth/lifecycle program ownership at a B2B SaaS company
- Direct people-management experience
- Comfortable in SQL and working with warehouse data, building dashboards, and turning telemetry into account-level action
- Experience with Databricks or a comparable data platform
- Fluency with Salesforce (campaigns and objects)
- Experience with marketing/outreach automation tools
- Familiarity with Retool or other low-code app platforms (ability to build internal tooling)
- Demonstrated operating-cadence discipline (sprints, agile-style program rhythm, or 4DX)
- Cross-functional collaboration and influence across Sales, Success, RevOps, and Product
- Strong written and verbal communication; experience running structured recurring forums
- High ownership mentality and ability to create and iterate playbooks
- Experience building internal tooling or apps
- Experience owning scaled enablement assets, content libraries, or calculators as products with adoption metrics
- Post-sale, expansion, or retention motion experience
- Familiarity with value-engineering, value realization, or business-value frameworks
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The Company
What We Do
Retool is a development platform for building business software. Users can visually design apps that interface with any database or API, and switch to code to customize how their apps look and work. With Retool, developers ship more apps and move their business forward—all in less time. Thousands of teams at companies like Amazon, DoorDash, Peloton, and Brex collaborate around custom-built Retool apps to solve internal workflows. We're just getting started and growing quickly—join us!
Why Work With Us
Retools are solution drivers—whether fixing a button misalignment or enabling customers to build with the newest AI technologies, we wear many hats and act like owners. Our small teams work on big problems, pushing hard and moving quickly to create outsized impact. We hold each other accountable and celebrate together when we get it right. Join us!
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