Warby Parker is on the lookout for a data-driven, experienced, and strategic Paid Social Marketing Manager to join the Growth Marketing team. Reporting to the Director of Growth, this person will own the vision and execution of paid social media programs across Meta, TikTok, and other emerging platforms, ensuring our investments drive brand growth, customer acquisition, and creative innovation.
This individual will oversee and guide our external agency partner. They'll bring deep expertise in paid social best practices while serving as a creative strategist, building briefs that inspire standout creative work and leading the process in close partnership with cross-functional teams. This role also requires strong analytical and communication skills to translate performance into actionable insights, present findings to senior stakeholders, and drive testing roadmaps that inform future strategies.
What You’ll Do
- Lead, manage, and evaluate our paid social agency partner to ensure flawless execution and alignment with Warby Parker's brand and business goals
- Develop clear, compelling briefs for new ad creative, providing direction on messaging, formats, and visual approach; partner with Brand and Creative to bring concepts to life
- Build and oversee a structured testing roadmap (creative, targeting, placements, and audiences) to consistently improve performance
- Own the reporting cadence, synthesize results, and deliver clear, actionable insights to cross-functional partners and senior leadership
- Use MMM or MTA models to understand channel performance; navigate the nuances of different measurement types and draw conclusions from ambiguous data
- Partner with Growth Marketing leadership and Finance teams to track spend, forecast budgets, and ensure efficient allocation of dollars across platforms and campaigns
- Explore and leverage emerging tools—including AI-powered creative solutions—to improve efficiency, personalization, and creative quality
- Work closely with Growth Marketing, Analytics, Brand, and Creative to ensure alignment on goals, priorities, and storytelling
Who You Are
- Backed by 5+ years of hands-on experience managing paid social advertising campaigns across Meta, TikTok, and other platforms
- Equipped with experience managing scaled, complex Paid Social programs with annual spend >$10MM
- Proven experience leading or managing an agency relationship
- Excellent communicator with polished presentation skills (comfortable presenting to senior stakeholders)
- Analytical thinker who can turn data into insights and insights into action
- Experienced in building and executing testing frameworks for creative and media
- Familiar with AI-driven creative tools and a curiosity to experiment with new technologies
- Highly organized, proactive, and able to manage multiple priorities at once
- Not on the Office of Inspector General's List of Excluded Individuals/Entities (LEIE)
Extra Credit
- Experience in e-commerce or retail marketing
- Knowledge of full-funnel measurement approaches and incrementality testing
Some benefits of working at Warby Parker for full-time employees:
- Health, vision, and dental insurance
- Life and AD&D Insurance
- Flexible vacation policy
- Paid Holidays
- Retirement savings plan with a company match
- Parental leave (non-birthing parents included)
- Short-term disability
- Employee Assistance Program (EAP)
- Bereavement Support
- Education Reimbursement
- Free eyewear
- And more (just ask!)
Warby Parker, in good faith, believes that the posted salary range is accurate for this role in New York at the time of posting. Warby Parker may pay more or less than the posted range based on factors such as relevant experience and skills, qualifications and location, among others. This range may be modified in the future. In addition to base salary, this role is also eligible to receive a cash bonus and an equity bonus as part of the total compensation package. Details and eligibility will be discussed during the application process.
Warby Parker is proud to be an equal opportunity employer. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, military status, or any other applicable legally protected characteristic.
About Us:
Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.
We're constantly asking ourselves how we can do more and make a greater impact, and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale while doing good in the world, without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.
Since the day we launched in 2010, we’ve pioneered ideas, designed products, and developed technologies that help people see. We offer everything you need for happier eyes at a price that leaves you with money in your pocket, from designer-quality glasses and contacts to eye exams and vision tests, and you can meet us online, at our stores, or even in your home. Wherever and whenever you need it, we’re there to make exceptional vision care simple and accessible. (Delightful, too.)
Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program.
Top Skills
What We Do
Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.
We’re constantly asking ourselves how we can do more and make a greater impact—and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale, be profitable, and do good in the world—without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.
Glasses, sunglasses, contacts, and eye exams—we’ve got your eyes covered. Shop prescription eyewear starting at $95 online or find a store near you at warbyparker.com
Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program. As of 2020, over eight million pairs have been distributed—and we’re only just getting started. Learn more at warbyparker.com/buy-a-pair-give-a-pair
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