Day to day responsibilities...
Hands-on management of Meta and Google campaigns
Support for new and existing channels, including but not limited to Podcast, Affiliate, CTV, Pinterest, TikTok
Manage day-to-day reporting along with performing ad hoc analyses
Lead creative testing and ad copy testing processes for paid social and paid search channels
Ideate and test new landing pages, partnering closely with the Product team on execution
Leverage third party attribution tool to inform channel performance
Support the Director of Growth in moving forward the Growth roadmap
Requirements for consideration...
3+ years of experience in growth marketing, with hands-on experience with Meta or Google.
Analytical mindset
Strong organizational skills and attention to detail
Comfort with and excitement for a fast-paced work environment
Excitement for the fashion industry is a plus!
Skills Required
- 3+ years of experience in growth marketing, with hands-on experience with Meta or Google.
- Hands-on management of Meta and Google campaigns.
- Analytical mindset.
- Strong organizational skills and attention to detail.
- Comfort with and excitement for a fast-paced work environment.
- Excitement for the fashion industry.
- Experience with other paid channels (Podcast, Affiliate, CTV, Pinterest, TikTok) and third-party attribution tools.
What We Do
Vivrelle is a high-growth venture-backed start-up in the retail and luxury goods space. The company offers a first-of-its-kind membership club that provides access to a shared closet of coveted designer handbags, jewelry and diamonds for a monthly membership fee. With a dedication to making luxury accessories fun, flexible, affordable, and sustainable, Vivrelle provides members with the ability to borrow items with no return date. Founded in September 2018 by newlyweds Blake and Wayne Geffen, the company saw triple-digit growth as well as the injection of a $26 million funding round in 2021. At present in 2022, the platform counts tens of thousands of members who can get access to coveted designer bags and jewelry from brands like Chanel, Prada, and Bottega Veneta as their appetite changes. With some 87 percent of Vivrelle members having purchased an item through Vivrelle and remaining active members through the program, the start-up is boasting customer retention. Member acquisition is also especially strong, with an active and growing waitlist to join the membership club. In a past interview with WWD, cofounder Wayne Geffen described the feel Vivrelle is trying to convey. “We don’t say rental anywhere in our communication. We are not a rental site or a transaction-based site. It is really meant to be an experience — a virtual extension of your closet and the way you view your closet is just different with Vivrelle.”
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