Manager, Growth Marketing

Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group production organizations include Columbia Pictures, Sony Pictures Animation, Screen Gems, TriStar Pictures, 3000 Pictures, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. Sony Pictures Television (SPT) operates three complementary lines of business: 1) Distribution of SPE's feature films and television programming to television outlets around the world, 2) Local television production in key international markets, 3) International television networks and digital networks.

For additional information, visit http://www.sonypictures.com/corp/divisions.html.

The Growth Marketing Manager will support Sony Pictures Entertainment and Television (SPE/SPT) across Latin America and Brazil. The Manager will be instrumental in building and leading Growth Marketing strategies and tactics for all Sony Pictures Television properties in the region, reporting directly to the Executive Director of Growth & Performance Marketing.

The Growth & Performance Marketing team works collaboratively with the business to accelerate revenue by identifying and testing new opportunities, building scalable growth frameworks, and driving cross-functional initiatives across Product, Engineering, Data, and Marketing. We are seeking a Growth Marketing Manager who can translate business objectives into experimentation roadmaps, uncover insights, and create solutions that unlock sustainable growth across multiple business lines. This role combines strategy, problem-solving, and execution to deliver measurable business impact in a fast-paced entertainment environment.

Core Responsibilities

30% - Advise on full funnel marketing strategies and measurement for new business initiatives (e.g. YouTube Creators, etc.) to ensure application of best practices, and solutions.

20% - Research and develop new marketing metrics or models with Data Science, Finance, and Consumer Insights (e.g. conversation/brand lift, media mix/attribution modeling, etc.)

10% - Build a centralized strategy and learning agenda for audience development across the marketing function.

10% - Identify opportunities to test upper- and mid-funnel direct response marketing tactics to optimize campaign performance.

10% - Work cross-functionally to champion the most critical growth initiatives, ensuring their prioritization and driving implementation of solutions that elevate our marketing capabilities.

10% - Collaborate strategically with Creative team to establish a cohesive process of assets that support campaigns and experimentation.

5% - Define the value of LTV in the marketing mix for different lines of business.

5% - Play an active role in shaping how AI applications define the future of marketing, by evaluating new tools and approaches to drive smarter growth.

Job Requirements

• 6+ years in digital/growth marketing, marketing analytics, strategy and operations, or other roles that require a blend of analytics, strategic thinking, and heavy cross-functional interaction. Experience within the entertainment industry is preferred.
• Expertise in full funnel marketing data, tactics, and strategies across channels (offline, digital, social, SEO, CRM, etc.)
• Advanced knowledge in the use of metrics, analytics and capable of data management and interpretation.
• Comfortable and curious in exploring AI tools and applications to enhance marketing strategies and workflows.
• Advanced knowledge and experience with media platforms (i.e. YouTube, Meta, Instagram, Google, etc.)
• Experience managing media relationships with publishers, networks, third party vendors, and agencies.
• Ability to manage multiple responsibilities and projects.
• Ability to multitask and effectively function in ever-changing business environment.
• Excellent communication skills in both oral and written.
• Strong attention to detail and organization.
• A team player and self-motivated.
• Passion for movies, television, and the entertainment industry.
• Understanding of the Latin America market and consumer behavior.
• Office suite, ability to create and present Decks/Presentations in person and virtually.
• Full Fluency in English and Spanish is required (written/spoken).
• Fluency in Portuguese (verbal and written) is desired.
• Ability to travel occasionally per business needs.

Education

• Bachelor's degree is required with emphasis in Digital Marketing and/or Communications.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us at [email protected].