Growth Marketing Manager

BillionToOne is a next-generation molecular diagnostics company dedicated to developing powerful and accurate diagnostic tests that are accessible to all. Our innovative QCT molecular counting technology significantly enhances the resolution of disease detection using cell-free DNA by over a thousandfold. This groundbreaking technology is integral to our product offerings, including one of our flagship products, Unity Complete™, the only non-invasive prenatal screen capable of assessing fetal risk for both common recessive conditions and aneuploidies from a single maternal blood sample. Leveraging the same molecular counting technology, we've expanded our impact into oncology in 2023 with a pioneering liquid biopsy test, Northstar, that combines treatment selection with monitoring. To date, over 500,000 patients have benefited from our innovative and precise diagnostic tests, and our Annual Recurring Revenue (ARR) has grown from $0 to $125 million in the last ~4 years.

BillionToOne has successfully raised close to $400 million in funding, with a notable $130 million Series D round completed in June 2024, resulting in a company valuation of over $1 billion. This funding has come from prestigious global institutional investors, including Hummingbird, Adams Street Partners, Neuberger Berman, Baillie Gifford, and Premji Invest. BillionToOne has recently been recognized by Forbes as one of America's Best Startup Employers for 2024, highlighting the company's exceptional work environment and commitment to innovation.

Our team has grown significantly and we now proudly employ over 400 highly skilled individuals. Despite substantial growth, we have successfully maintained the unique culture that has defined BillionToOne from inception, continuing to cultivate a team that is not only diverse and passionate but also innovative. Headquartered in Menlo Park, California, with an additional facility in Union City, California, BillionToOne remains at the forefront of significant advances in molecular diagnostics, evidenced by the recent announcement of clinical outcomes data for its Unity Fetal Risk Screen and new advancements in cancer diagnostics. For more detailed information about BillionToOne and its groundbreaking work, please visit our website at www.billiontoone.com.

As the Growth Marketing Manager, you will be responsible for developing and executing lead generation, brand awareness, CRO, and SEO strategies to optimize both B2B and B2C customer acquisition and brand awareness. You will lead the design and implementation of effective advertising programs across multiple channels, as well as manage the content, design, and development of three websites to drive business growth, and go-to-market with messaging for potential employees, investors, partners, media and more. The ideal candidate is a strategic thinker with a deep understanding of growth marketing principles, data analysis, and performance media best practices. You should be results-oriented, innovative, and passionate about building a growth engine through highly effective and efficient campaigns and innovative strategies. 

This is a remote position, but you may also work from our office in Menlo Park or Union City, CA if you’re locally-based and report directly to the Vice President, Marketing.

Key Responsibilities:

• Develop and execute demand generation strategies to drive qualified leads and brand awareness.
• Collaborate closely with sales, product and finance teams to align demand generation, engagement, and retention efforts with business goals and objectives.
• Implement and optimize marketing systems to support demand generation and marketing operations.
• Manage corporate and product brand websites, develop content and landing pages consistent with our brand identity and test/learn to optimize conversion rate.
• Analyze and report on the performance of demand generation and marketing operations initiatives, and drive the strategy forward.
• Design, implement, and optimize growth marketing programs across various channels, including social media, search, SEO, CTV, display and more.
• Execute campaigns hands-on with support from product marketing, design, engineering, internal and external resources.
• Utilize customer data and segmentation analyses to personalize campaign and website messaging and targeting, ensuring relevance and effectiveness.
• Collaborate with cross-functional teams, including marketing, product, data analytics, and customer service, to ensure a seamless and consistent customer experience across all touchpoints.
• Implement marketing automation tools to automate and streamline customer interactions, ensuring efficient and scalable processes.
• Define and monitor key performance metrics related to growth effectiveness, such as cost per qualified lead, cost per acquisition, CAC:LTV, and campaign ROI.
• Stay informed about industry trends and emerging growth marketing technologies, proactively identifying opportunities for innovation and growth.
• Manage relationships with external vendors and agencies to leverage their expertise and ensure successful execution of growth initiatives.

Requirements:

• Bachelor's degree in marketing, business administration, or a related field. A Master's degree is preferred.
• 4+ years in growth marketing, including paid media, conversion rate optimization, and customer acquisition.
• Experience developing a comprehensive growth marketing strategy, including paid media budgeting/management, developing communications and launching campaigns end to end
• Experience, developing and managing multi-touch, omni-channel integrated experiences via social media, SEO, SEM, physical
• Experience leading the sourcing and deploying of media management platforms and partners, tracking and reporting tools
• Excellent analytical skills, with the ability to translate data into actionable insights and strategies.
• Strategic mindset, capable of aligning growth initiatives with broader business goals and driving results.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders.
• Results-oriented, with a track record of achieving and exceeding growth targets and KPIs.
• Passion for delivering exceptional customer experiences and a customer-centric mindset.

Benefits And Perks:

• Working with a team of ‘rockstars’ who bring out the best in everyone
• Open, transparent culture that includes weekly Town Hall meetings
• The ability to indirectly or directly change the lives of hundreds of thousand patients
• Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered at 80%
• Extremely generous Family Bonding Leave for new parents (16 weeks, paid at 100%)
• Retirement savings program including a 4% Company match
• Free daily on-site lunches provided from top eateries
• Latest and greatest hardware (laptop, lab equipment, facilities)
• A variety of perks on campus (state of the art gym, restaurant)
• Free on-site EV charging (compatible with all EVs, including Tesla)

At BillionToOne, we are proud to offer a combination of a (1) base pay range (actual amount offered is based on experience and salary/equity options split that the candidate chooses) (2) generous equity options offering, on top of (3) industry leading company benefits (free healthcare options, 401k match, very generous fully paid parental leave etc.).

For this position, we offer a total compensation package of up to $220,000 per year, including a base pay range of $155,000-$175,000 per year.