The Role
Leads Aprio’s editorial engine and professional services campaigns across web, email, social, SEO, and other formats. The role manages content pipelines, writes and edits brand-aligned materials, develops AI agents for research and content production, collaborates with tax and audit specialists, and measures content performance, search visibility, engagement, and pipeline contribution. It requires strong editorial judgment, campaign experience, generative AI skills, and familiarity with B2B or regulated professional services marketing.
Summary Generated by Built In
Work with a Top 20 CPA and advisory firm that Accounts for Anything. Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.
Position Responsibilities:
- Editorial Engine
- Manage the content calendar and production pipeline, keeping a steady flow of high-quality, on-brand perspectives across formats; articles, guides, e-books, one-pagers, web, and social.
- Write, draft, edit, and elevate work so every piece sounds unmistakably like Aprio.
- Execute demand and lead-generation campaigns across industries and service lines, mapped to buyer intent and timely moments such as tax season, new legislation, and year-end planning.
- Create full campaigns - amplify ideas across multiple channels
- Develop and direct AI agents for research, drafting, repurposing, and distribution — with human-led judgment, editing, and brand building.
- Help sharpen prompts, templates, and ways of working that help the team move faster without losing quality.
- Uphold Aprio’s voice across everything you touch, and partner with our specialists and the National Tax Office to get the details right.
- Keep a human in the loop on technical tax and audit content, with care for accuracy and compliance.
- Utilize analytics to assess and determine editorial production across website performance, search optimization, client engagement, pipeline contribution, and AI-search visibility.
- Build and own reporting systems that translate content performance into measurable business results and strategic insights.
What you’ll own
Bring campaigns to life
Work hands-on with AI
On-brand and accurate
Measure what matters
Qualifications:
- 5+ years in communications, marketing, editorial, and/or demand generation, ideally in B2B, professional services, or financial services.
- Excellent writing and editing, and a good eye for what makes content genuinely worth reading.
- Comfort with AI tools and real eagerness to build with them – experience with generative AI.
- Hands-on campaign experience across email, social, web, and SEO.
- A working understanding of how AI answer engines (GEO/AEO).
- Strong organizational skills.
- A collaborative style and the credibility to work with subject-matter specialists.
Preferred Qualifications:
- Background in accounting, tax, or another regulated professional-services environment.
- Experience in developing AI agents, infusing process automation to enhance editorial programs
- Familiarity with marketing automation and CRM (e.g. HubSpot or Salesforce).
- Comfort with multimedia or design tools, or experience directing creative.
- Experience with industry or vertical marketing.
Why work for Aprio:
Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.
Perks/Benefits we offer for full-time team members:
- Medical, Dental, and Vision Insurance on the first day of employment
- Flexible Spending Account and Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays and discretionary time off structure
- Parental Leave – coverage for both primary and secondary caregivers
- Tuition Assistance Program and CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options
What’s in it for you:
- Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next.
- An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience. We call it the Aprio Way. This shared mindset creates lasting relationships between team members and with clients.
- A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
- Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
- Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.
EQUAL OPPORTUNITY EMPLOYER
Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.
Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.
Skills Required
- 5+ years of experience in communications, marketing, editorial, and/or demand generation
- Experience ideally in B2B, professional services, or financial services
- Excellent writing and editing skills
- Experience using AI tools and generative AI
- Hands-on campaign experience across email, social, web, and SEO
- Working understanding of AI answer engines, GEO, and AEO
- Strong organizational skills
- Collaborative style and credibility working with subject-matter specialists
- Background in accounting, tax, or another regulated professional-services environment
- Experience developing AI agents and applying process automation to editorial programs
- Familiarity with marketing automation and CRM platforms such as HubSpot or Salesforce
- Comfort with multimedia or design tools, or experience directing creative
- Experience with industry or vertical marketing
Aprio Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aprio and has not been reviewed or approved by Aprio.
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Fair & Transparent Compensation — Pay is generally positioned as competitive and fairly paid across many roles, with clearer benchmarking helped by public job-posted ranges and compensation aggregators.
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Healthcare Strength — Health, dental, and vision coverage is positioned as comprehensive and available from day one for full-time hires, which is stronger than the more typical waiting-period approach.
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Retirement Support — Retirement offerings include a 401(k) with profit sharing and access to FSA/Dependent Care accounts, which can improve total rewards when firm performance supports contributions.
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The Company
What We Do
Aprio is a premier CPA and business advisory firm that advises clients and associates on how to achieve what’s next. Aprio’s associates work as integrated teams across advisory, assurance, tax, outsourcing, staffing and private client services, bringing the best thinking and personal commitment to each client. Across practices, Aprio brings together proven expertise, deep understanding and strategic foresight for industries including Manufacturing and Distribution; Non-Profit and Education; Professional Services; Real Estate and Construction; Retail, Franchise and Hospitality; and Technology and Blockchain. Headquartered in Atlanta, Georgia, Aprio has grown to over 1,000+ team members. To serve clients wherever life or business may take them, Aprio’s teams speak more than 30 languages and work with clients in over 50 countries.
