Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
As a JOB TITLE at Fanatics Betting & Gaming (FBG), you are here to… help us create an entertaining betting proposition that appeals to Fanatics customers. Reporting into the Director of Sportsbook Content, you will play an integral role in the Sportsbook Content team, as well as the wider Fanatics Betting & Gaming. Sportsbook Content Analysts will work to prepare and manage a range of daily custom offers that differentiate the Sportsbook and integrate seamlessly with the features of the Fanatics Betting & Gaming product.
OverviewAre you ready to shape the future of sports fan engagement? Fanatics is building the world’s leading digital sports platform, with the Fanatics App connecting fans to shopping, free-to-play games, collectibles and more in one destination.
The GTM Manager is responsible for bringing the Fanatics App’s value proposition to life through coordinated marketing campaigns, product launches and customer touchpoints. Working across Product, Commercial, Brand, CRM and Creative teams, this role translates business priorities and product capabilities into compelling customer messaging and integrated go-to-market plans.
You will own the day-to-day planning and execution of Fanatics App marketing programs, ensuring every launch is delivered consistently, on time and with a clear customer story. This role combines cross-functional GTM execution with product marketing responsibilities, helping customers understand what the app offers, discover new features and build ongoing engagement.
Responsibilities
- Own the Fanatics App marketing calendar, prioritizing product launches, feature updates, campaigns and key brand moments.
- Lead integrated go-to-market planning, translating business priorities and product roadmaps into coordinated launch plans, timelines and cross-functional workbacks.
- Develop customer-facing positioning and messaging that clearly communicates the app’s value proposition, product benefits and reasons to engage.
- Partner with Product and Commercial teams to understand upcoming roadmaps, target audiences and customer needs, shaping launch strategies that drive awareness, adoption and repeat usage.
- Develop campaign strategies and creative briefs to translate product stories into compelling assets and channel plans.
- Orchestrate cross-channel execution across CRM, in-app, web, paid media, and organic social teams to deliver a consistent customer message.
- Build customer education into the lifecycle, helping customers discover, understand and use the app’s features through onboarding, launch communications and ongoing engagement.
- Drive launch readiness, aligning stakeholders, managing dependencies and ensuring product details, messaging, creative and channel plans are ready for launch.
- Use customer insights, competitive research and performance data to refine messaging, identify adoption barriers and inform future GTM plans.
- Build scalable GTM playbooks, messaging guides and processes that improve planning and execution.
- Measure launch and campaign effectiveness against goals for awareness, downloads, feature adoption and engagement, applying learnings to future initiatives.
Experience & Skills
- 5+ years of experience in go-to-market strategy, product marketing, integrated marketing or brand strategy, ideally supporting a consumer app or digital product.
- Bachelor’s degree in Marketing, Communications, Business or a related field.
- Proven experience leading cross-functional marketing launches from planning through execution.
- Ability to translate product capabilities and customer insights into clear positioning, benefit-led messaging and effective marketing campaigns.
- Experience developing creative briefs, GTM plans, customer education and integrated marketing calendars.
- Understanding of the customer lifecycle, including acquisition, onboarding, feature adoption and ongoing engagement.
- Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Excellent communication and stakeholder management skills, with the ability to influence across Product, Commercial and Marketing teams.
- Analytical mindset, with experience using campaign and product performance insights to improve marketing effectiveness.
- Comfortable operating in a fast-paced, highly collaborative environment with evolving priorities.
- Passion for sports, fandom and building customer-first experiences.
- Willingness to travel for key business meetings and events.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
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Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
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Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
Skills Required
- 5+ years of experience in go-to-market strategy, product marketing, integrated marketing, or brand strategy
- Experience supporting a consumer app or digital product
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Experience leading cross-functional marketing launches from planning through execution
- Ability to translate product capabilities and customer insights into positioning, benefit-led messaging, and marketing campaigns
- Experience developing creative briefs, GTM plans, customer education, and integrated marketing calendars
- Understanding of the customer lifecycle, including acquisition, onboarding, feature adoption, and ongoing engagement
- Strong project management and organizational skills
- Excellent communication and stakeholder management skills
- Analytical mindset and experience using campaign and product performance insights
- Ability to work in a fast-paced, collaborative environment with evolving priorities
- Passion for sports, fandom, and customer-first experiences
- Willingness to travel for key business meetings and events
Fanatics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fanatics and has not been reviewed or approved by Fanatics.
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Strong & Reliable Incentives — Incentives like annual bonuses and overtime opportunities are common, supporting higher total compensation especially in corporate roles. Seasonal premiums and performance bonuses are also cited across roles.
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Healthcare Strength — Multiple medical plan options, mental-health services, and wellness programs are highlighted as core offerings. Additional supports like HSAs/FSAs and condition management further strengthen the health package.
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Parental & Family Support — Paid maternity and paternity leave, fertility benefits, adoption assistance, and gender-affirmation coverage are explicitly included. Childcare support and backup care resources are also referenced.
Fanatics Insights
What We Do
Transforming the licensed sports industry through an innovative vertical e-commerce model that allows Fanatics to quickly design, manufacture and distribute high-quality fan gear across retail channels, better serving the real-time expectations of leagues, teams, fans and retailers in today’s mobile-first, on-demand culture.
Why Work With Us
You don't have to love sports to work here (though we love sports fanatics as well!). Fanatics is an industry leading, multi-billion dollar, international, privately held company with a casual, lofty space in the heart of Downtown Boulder. We have the advantages of a startup, without the pitfalls.
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