Manager, Global Social Media & Communications

Position Title: Manager, Global Social Media & Communications
Position Type: Regular - Full-Time
Requisition ID: 40322
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
McCain Foods is a global leader in prepared potato products, committed to nourishing people, strengthening communities, and stewarding the land through sustainable agriculture. From farm to fork, we work closely with growers, customers, and partners to build resilient food systems and ensure people around the world can enjoy food they love-made responsibly. This is an existing vacancy for McCain which is actively seeking to be hired.
The Role.
McCain Foods is recruiting a Manager, Global Social Media & Communications to lead always-on global storytelling that strengthens McCain's reputation, reinforces our leadership in agriculture and potatoes, and helps people choose McCain when they have a choice.
Based in Toronto, this role sits within the External Affairs & Sustainability team and plays a critical role in shaping how McCain shows up externally-across global social platforms, earned media, and broader corporate communications, including our global website.
This role blends hands-on social media storytelling with strategic external communications. It requires cultural fluency, strong judgment, and the ability to navigate complex internal stakeholder environments while maintaining professionalism, consistency, and a strong editorial voice.
What you'll be doing.
Global Social Media & Storytelling

• Lead ideation, strategy, and execution for McCain's global social media channels and corporate website, delivering rich, behind-the-scenes storytelling that highlights McCain's people, farmers, innovation, and leadership across agriculture, operations, and food systems
• Drive an always-on content engine that elevates McCain's reputation and reinforces our leadership in potatoes and agriculture
• Identify and mine stories across the organization by partnering closely with sustainability, agriculture, commercial, marketing, HR, internal communications, and regional teams-translating complex initiatives into compelling, culturally relevant content
• Maintain a strong understanding of cultural and social trends, thoughtfully leveraging relevant moments while ensuring all content reflects McCain's values and professional standards
• Manage a global content calendar that balances proactive storytelling, timely moments, and strategic priorities across regions
• Partner with regional communications leads to ensure global stories resonate locally while remaining aligned to enterprise narratives
• Make strategic recommendations on paid social amplification to scale high-performing content and priority narratives
• Lead timely and coordinated updates to McCain's corporate website during key announcements
• Curate and produce high-quality written and visual content using tools such as Adobe Creative Suite, Canva, and other digital platforms
• Analyze social media performance and sentiment, translating quantitative and qualitative insights into clear recommendations that inform strategy and decision-making
• Monitor social and media sentiment to identify emerging issues, reputational risks, and engagement opportunities
• Partner with global and regional social media counterparts to align plans, share best practices, and ensure cohesive execution across markets

External Corporate Communications

• Support McCain's corporate reputation through consistent, high-quality external storytelling aligned to leadership priorities, sustainability commitments, and business strategy
• Contribute to earned media strategy by identifying story opportunities, shaping angles, and working with agency partners to elevate McCain's presence across priority outlets
• Support customer-specific communications as needed, ensuring alignment with broader corporate and reputation narratives
• Assist in crisis and issues communications by developing clear, credible external messaging that protects and strengthens McCain's reputation
• Lead and manage agency partners, ensuring strategic focus, strong execution, and alignment with McCain's voice and standards
• Contribute to executive and leadership content across social platforms, thought leadership, speeches, talking points, and external remarks, ensuring alignment with McCain's corporate narrative

What you'll need to be successful.

• Strong writing and storytelling skills, with the ability to adapt tone and format across platforms and audiences
• Cultural fluency and sound judgment when navigating trends, moments, and reputational risk
• Experience managing complex stakeholder environments and multi-layered approval processes
• A collaborative, proactive mindset with confidence to advocate for strong storytelling outcomes
• High organizational skills with the ability to manage multiple priorities in a fast-paced, global environment

About McCain.
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
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Compensation Package : $97,500.00 - $130,000.00 . CAD annually + Bonus Eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know , and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree that this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. You can understand how your personal information is being handled here .
Job Family: Communications
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)