Manager, Global Product Marketing

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

This is where your ideas lead to success

Are you ready to shape the future of critical care on a global scale?

As the Global Marketing Manager for ICU Beds, you won’t just be marketing product, you’ll be driving meaningful change in healthcare systems around the world. This is your opportunity to support a strategically important portfolio that plays a vital role in saving and sustaining lives.

You bring bold ideas grounded in insight, and you know how to turn them into action. Your ability to think critically, communicate clearly, and collaborate across functions makes you a trusted business partner and a powerful marketer. You’re curious, analytical, and always listening, traits that give you a deep understanding of both healthcare and business.

At Baxter, we don’t just launch product, we strategically deliver value. You’ll help us grow our portfolio by uncovering unmet needs, clearly articulating value, and impacting patient outcomes. You’ll partner on initiatives in:

• 🗣️ Conducting voice of the customer research to develop the future roadmap.p
• 🌐 Geographic expansion into new and emerging markets
• 📊 Global evidence generation to support clinical and economic value
• 🔗 Connectivity innovation, including EMR integration and advanced data reporting

This is more than a marketing role, it’s a chance to elevate a critical care portfolio through digital transformation, data-driven storytelling, and global strategy. You’ll be part of a mission-driven team that’s passionate about improving patient care and empowering clinicians.

If you're a strategic problem solver, a competitive achiever, and a collaborative leader, this is your moment to make a global difference.

At the heart of our work is the patient. We develop high-quality products with their needs in mind, and our marketing reflects that same patient-centric approach.

As part of a large, multinational organization, you’ll gain exposure to a diverse portfolio, collaborate with cross-functional teams, and benefit from a leadership culture that supports continuous learning and development. We operate as one team focused on delivering meaningful impact for both patients and the business.

💼 Your Role: Global Product Marketing Manager – ICU Beds

In this strategic role, you’ll be responsible for the global upstream marketing efforts for our ICU beds portfolio, a $200M business. You’ll help drive portfolio growth through cross-functional alignment in a matrixed environment, helping shape global strategy, and ensuring alignment across regions.

Market and Competitive Intelligence

• Cultivate a deep and nuanced understanding of global market dynamics, competitive insights, and industry trends to drive innovation and growth.
• Leverage strong data analytics to size markets, define growth rates, and inform strategic decisions.
• Develop and maintain a comprehensive understanding of the competitive landscape, including market positioning, strategies, and tactics of key competitors.
• Conduct and apply market research to uncover trends, challenges, and opportunities that inform business strategy.

Strategic Collaboration and Cross-Functional Engagement

• Engage with medical affairs to develop evidence strategies that support product differentiation and implement evidence plans.
• Collaborate with cross-functional teams to identify and prioritize customer opportunities and develop innovative solutions.
• Partner with regional marketing teams to stay ahead of market developments, competitor activity, and emerging opportunities.
• Work closely with the device connectivity team to understand and integrate connectivity opportunities into product roadmaps.

Portfolio and Product Strategy

• Provide insights to support development of comprehensive roadmaps encompassing growth opportunities (organic and inorganic), evidence generation, and geographical expansion.
• Identify opportunities to build intellectual property that protects differentiated solutions and roadmap innovations.
• Build connectivity strategies into new-to-market solutions to enhance customer value.

• Manage the lifecycle of products, including launches, phase-outs, incremental improvements, and line extensions.
• Explore new markets & geographies for portfolio expansion.
• Assist the strategy and analytics team by analyzing portfolio health, planning strategically, and rationalizing production.

• Willingness and ability to travel approximately 30% of the time, including both domestic and international travel.

• Bachelor’s degree from an accredited university
• 4+ years experience in product management and/or marketing within a life sciences organization—ideally in medical devices, diagnostics, or capital equipment.
• 1+ years of experience in an upstream or global marketing capacity is preferred.
• Demonstrated global experience and perspective, with an understanding of international markets and cross-cultural collaboration.
• Experience in product life cycle management, including the development and execution of integrated marketing strategies.
• Demonstrated ability to build, defend, and implement comprehensive marketing plans that drive growth and support global product launches.
• Critical thinking to analyze markets, competitors, and business opportunities in guiding strategic decisions.
• Creative problem-solving capabilities and a history of delivering data-driven insights.
• Ability to influence cross-functional and multi-national teams, including senior partners across R&D, commercial, and customer-facing functions.
• Proven success working independently and navigating ambiguity in dynamic environments.
• History of getting results through collaboration and influence, even across globally dispersed teams.
• Strong learning agility and business acumen, particularly within the healthcare industry.
• Self-motivated with a track record of delivering outcomes in fast-paced environments.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $104,000 - 143,000. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Know Your Rights: Workplace Discrimination is Illegal

Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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