Manager - Global Personalization & Findability

Job Description SummaryWe’re seeking a hands-on leader to own the global personalization & findability strategy across GE HealthCare’s digital ecosystem. You will integrate and orchestrate our Adobe-first MarTech stack— Adobe Target, Marketo, Adobe Real-Time CDP (AEP/RTCDP), and Adobe Experience Manager (AEM)—to deliver measurable uplift in conversion, engagement, and discoverability. This role will be a key driver of 3 main workstreams: 1.) Our product & content recommendations program, 2.) Our internal search replatform to Algolia and 3.) Our global marketing personalization strategy to enable business partners to run high-value activities locally. This is a high-visibility role and will build the operating rhythms, governance, and measurement needed to scale personalization and search globally.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Key Responsibilities

• Define and govern the global marketing personalization strategy across web/eCommerce journeys (account‑based, visitor‑level, and campaign‑level).

• Own the roadmap for product and content recommendations across websites; define placement strategy and A/B test plans.

• Lead the internal search replatform to Algolia end‑to‑end: requirements, index strategy, relevance tuning, synonym/typo tolerance, predictive suggestions, analytics, and governance.

• Map out end‑to‑end Adobe Target decisioning (client- and server-side) with various audiences and integrations; establish testing/rollout guardrails.

• Build governance for audience design, identity/consent, and activation quality across CDP and other defined segments.

• Stand up business‑controllable ranking & personalization controls and operational playbooks to reduce dev dependency with Algolia rollout

• Align go‑live with CMS migration timelines and quality gates in partnership with Web Ops/Engineering.

• Establish a test‑and‑learn operating rhythm across Target, recommendations, and search; publish quarterly impact readouts.

• Define dashboards/attribution with Adobe Analytics/CJA for full visibility of audience, offer, search, and conversion performance.

• Create enablement materials and partner playbooks; drive adoption with regional and product team stakeholders

Qualifications

• Bachelor's Degree in Computer Science or “STEM” Majors (Science, Technology, Engineering and Math) OR Equivalent in Marketing, Digital Media with a minimum of 10+ years of experience with over 5+ years in digital personalization/search with demonstrable impact; 3+ years orchestrating Adobe Experience Cloud solutions (RTCDP/AEP, Target, AEM, Marketo).

• Hands‑on experience delivering client‑side (and preferably server-side) Adobe Target implementations; comfort with APIs, SDKs, identity, and consent governance.

• Practical expertise implementing Algolia or a comparable internal search platform (indexing AEM content, relevance tuning, synonyms, predictive suggestions, analytics).

• Excellent analytics fluency (Adobe Analytics/CJA), experimentation design, and KPI ownership.

• Proven ability to lead cross‑functional initiatives and communicate at executive and developer levels.

Preferred

• Experience in B2B healthcare or regulated industries; familiarity with GDPR/CCPA and enterprise data governance.

• Exposure to recommendation systems (content/product) and merchandising strategies (e.g., boosting/burying, related content).

• Familiarity with AEM content modeling, Web SDK tagging standards, and search platform analytics.

• Prior experience with Workfront intake/SLAs and marketing operations playbooks.

Primary Tools & Platforms

• Adobe Experience Cloud products: Adobe Target, Adobe Analytics, Customer Journey Analytics, Adobe Experience Manager, Marketo, Real-Time CDP, Journey Orchestrator

• Algolia Search

Inclusion and Diversity

GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

#LI-AM11

#LI-Hybrid

Additional Information