Who We Are
2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier’s Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals.
The Role
The Manager, Integrated Marketing – North America is an execution-focused role responsible for supporting the delivery of North America marketing campaigns within established Global GTM frameworks.
This role partners closely with Global GTM leadership, regional stakeholders, and cross-functional teams to implement campaign plans, manage assets and timelines, and ensure high-quality execution across assigned titles. The Manager does not own global strategy, investment decisions, or cross-functional orchestration.
What You Will Do
Reporting to the Director, Global GTM, you will:
Campaign Execution & Delivery
- Support the execution of North America marketing campaigns for assigned titles, following established global strategy, positioning, and campaign frameworks
- Coordinate campaign timelines, asset delivery, and executional milestones across internal teams and external partners
- Track execution progress and flag risks or delays to leadership
Cross-Functional Coordination
- Partner with creative, media, social, retail, and agency teams to ensure assets are delivered on time and aligned to approved campaign plans
- Serve as an executional point of contact for North America campaign components, escalating issues as needed
- Support coordination with global teams by sharing updates, materials, and executional learnings
Operational & Performance Support
- Assist with campaign reporting by consolidating performance inputs, status updates, and post-campaign summaries
- Support budget tracking and invoice management under the direction of Global GTM leadership (no independent budget ownership)
- Document executional learnings and contribute to best-practice sharing across the team
What This Role Is Not
To ensure clarity of scope, this role does not:
- Own global or regional GTM strategy
- Set investment strategy or control marketing budgets
- Act as the final decision-maker across functions
- Lead cross-functional orchestration or campaign architecture
- Represent the business in franchise-level or executive planning forums
What We’re Looking For
- Strong executional marketer with experience delivering integrated campaigns
- Comfortable operating within clearly defined frameworks and processes
- Highly organized with strong attention to detail and follow-through
- Collaborative, reliable partner who communicates clearly and escalates appropriately
- Able to manage multiple workstreams in a fast-paced environment
Qualifications
- 4–6 years of experience in marketing, integrated marketing, or campaign execution
- Experience working with agencies and cross-functional partners
- Experience in Gaming is a MUST
- Familiarity with consumer marketing, digital campaigns, or live service titles a plus
- Bachelor’s degree required
The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, suchas job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
As an equal opportunity employer, we are committed to ensuring that individuals with disabilities are provided suitable accommodations to enjoy equal employment opportunities, including the ability to participate in the job application or interview process. Please contact us if you need an accommodation as part of your application process or otherwise have questions about the Company’s accommodation policy and review process.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
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Skills Required
- 4-6 years of experience in marketing, integrated marketing, or campaign execution
- Experience working with agencies and cross-functional partners
- Experience in Gaming
- Bachelor's degree
2K Compensation & Benefits Highlights
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Retirement Support — A 401(k) plan and an Employee Stock Purchase Plan are part of the standard package as presented on the careers site. Employer-verified listings also confirm these retirement programs.
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Leave & Time Off Breadth — Paid parental leave, generous compassionate leave, and a companywide end‑of‑year break are highlighted alongside paid holidays and PTO. These offerings indicate broad coverage for time away from work.
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Wellbeing & Lifestyle Benefits — Fitness reimbursements, on‑site/virtual classes, stocked kitchens, free or subsidized meals, commuter benefits, and dog‑friendly offices are widely cited, with some studios calling out mental‑wellness support like Headspace. These perks extend support beyond core insurance into day‑to‑day wellbeing.
2K Insights
What We Do
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
Why Work With Us
We pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We push ourselves creatively to do the best work of our careers. We’re direct, open, and you’ll probably meet some new best friends – along with their dogs – sitting nearby. In short, it’s kinda awesome.
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2K Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are a blend of onsite, hybrid, and remote roles. Please refer to individual job descriptions for more details on location.
