Industry Market Research Manager (Content Marketing)

Job Description

About us- Cognex is the largest, most successful and recognized global player in industrial machine vision! We are a financially strong, international company with no debt and have been in business for over 40 years. Using advanced optics, image sensors and artificial intelligence software Cognex vision and ID systems capture an image then analyze it to make sense of what’s being seen. We are deeply committed to fostering an inclusive and equitable work environment, guided by our "Work Hard, Play Hard, Move Fast" culture, which celebrates employee innovation, determination, and dedication in a dynamic, fun, and distinctive atmosphere.

We are working on a hybrid schedule, 3 days in the office, 2 at home.

We are looking for a performance driven Content Marketing Manager to join our marketing team, responsible for developing and executing a content strategy. The ideal candidate will have a strong background in content marketing and SEO, a passion for storytelling and an enthusiasm for technology. Candidates must be self-starters with experience leading teams. You will be responsible for developing engaging content for technical B2B audiences, delivering it in the appropriate formats and channels, and measuring its effectiveness and optimizing as needed.

Key Responsibilities:

• Content Strategy Development: Define and implement content marketing strategies by analyzing qualitative and quantitative data inputs including industry trends, content performance, and corporate strategy. 

• Technical Content Creation: Craft high-quality, technically rich content including whitepapers, webinars, case studies, and blogs that engage technical B2B audiences, by intimately understanding their jobs to be done.

• Cross-Functional Collaboration: Partner closely with marketing, product, and sales teams to ensure alignment with product and go-to-market initiatives. Create content that aligns with brand values, tone, and voice, and align with global demand generation teams campaigns.

• Content Production & Project Management: Manage the end-to-end production of multiple content projects, ensuring timely, high-quality deliverables that meet the standards of reliability and trust.

• SEO and Analytics: Develop and implement SEO strategies to optimize content for organic search performance. Track key metrics and adjust strategies to enhance engagement, lead generation, and conversion.

• Experimentation & Innovation: Continuously test new content formats and distribution methods to optimize reach and effectiveness. Propose and implement innovative content creation and optimization tactics, including AI.

• Lead and Inspire Teams: Manage a dynamic content strategy team with wide range of skills, provide mentorship and guidance, develop KPIs, while recruiting top talent to enhance team capabilities.

Qualifications:

• Experience: 7+ years in content marketing or related roles, with at least 3 years managing a team of content authors. Demonstrated ability to write effectively for technical audiences.

• Technical Writing: Strong understanding of complex and technical topics, and excellent writing, editing, and storytelling skills to create compelling and easy to understand content.

• Strategic and Analytical Thinking: Ability to independently develop and execute content strategies, by analyzing industry trends, content performance, and corporate strategy.  

• SEO and Analytics: Proficiency in both technical and content SEO and website analytics tools (e.g., Google Analytics) to optimize and measure the impact of content.

• Project Management: Demonstrated experience managing multiple projects from inception through completion, ensuring timely, high-quality content output.

• Cross-Functional Collaboration: Strong ability to work cross-functionally with product, go-to-market, and engineering teams to create content that supports business objectives.

• Leadership: Ability to mentor and guide a diverse team as the content team scales.

Additional Job Description

Equal Employment Opportunity

Cognex is an equal opportunity employer. Cognex evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.