Job Title: Manager, Global Communications, EMEA (Sports)
Reports to: Director, Global Communications
Location: Central London, minimum 3-days per week in office (Monday, Wednesday, Thursday)
About 2K
Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios, and Visual Concepts. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin®️ as well as the critically and commercially acclaimed PGA TOUR®️ 2K. Additional information about 2K and its products may be found at 2K.com and on the Company’s official social media channels.
ROLE PURPOSE
Reporting to the Director, Global Communications in London, this role forms a key part of the Global Communications Team and will oversee and help execute the communications activities for 2K’s Sports game franchises and titles across EMEA and, at times, ANZ.
You will serve as a central link between the EMEA/ANZ regions and our communications team in the United States, ensuring our global messaging is aligned, impactful, and consistent.
You’ll work closely with the North America based Global Communications lead for each Sports title on aspects of Campaign Development, execution and reporting. You’ll maintain a close, ongoing working relationship with that team through regular check-ins about regional updates and opportunities.
You will also support the Director, Global Communications - based in London - in the development of the communications strategy for each title across EMEA and ANZ, which requires a diplomatic voice to champion the perspectives of the different regions and priority markets per title.
Additionally, the Global Communications Manager, EMEA works closely with the EMEA-based Business Unit (BU) Marketing teams as well as the EMEA PR agencies, ensuring communications plans are deployed in line with Global marketing strategies and business objectives, and are executed at scale across the EMEA region. You will support and facilitate the PR Agencies to generate positive awareness and coverage for 2K and its products, as well as help manage reactive situations, like leaks and crises.
You will be expected to manage and share back results and opportunities from EMEA and ANZ with the Global Communications lead for each Sport title in the United States for global evaluation and metrics tracking.
RESPONSIBILITIES
Forge a close working relationship with the Global Communications lead for each Sports title and partner with them from project kick-off through launch and beyond to contribute to building and executing world-class communications strategies across EMEA and ANZ, ensuring consistent messaging across regions
Play a key role in helping to create the global communications plan and be a voice for EMEA and, at times, ANZ to ensure communications needs, events and opportunities are considered during planning, while maintaining brand integrity.
Join regular calls with the Communications lead to report back on regional results, opportunities and queries throughout each campaign
Forge a close relationship with the EMEA Go-to-Market Marketing Managers to ensure the communications plan delivers on the global strategy
Support the EMEA PR Agencies on the execution of local communications plans and initiatives, providing them with guidance and working closely with them to harmonise all activities with agreed global plan. Supporting the ANZ agency may also be required
Organize and lead press trips to developer studios and international developer tours, and travel to conventions, press events and other industry related events as required.
Work with both internal and external development studios to accommodate interview and feature requests from international media.
Report on key communications activities and events sharing results, key learnings and relevant insights to all key stakeholders
Keep informed of market trends, products, promotional avenues and opportunities. Sharing relevant information with the wider team.
Join regular meetings and calls, some of which will be during West Coast US morning working hours / late afternoon or early evening UK time
BUILDING AND DEVELOPING RELATIONSHIPS
Build and maintain excellent working relationships with the EMEA and ANZ PR agencies
Build close relationships with BU teams based in various 2K offices around the world
Close relationships with all 2K/T2 departments
KEY SKILLS/REQUIREMENTS
Proven track record in running effective communications campaigns on an EMEA basis with 5 -7 years’ experience within PR
A strong knowledge of digital is essential, and experience (or a strong interest in) utilising a wide variety of channels in communications campaigns
Robust understanding of the communications and media landscape, and recent/emerging trends
Motivated self-starter who is passionate about his/her work in a multi-cultural environment and understands the nuisances of working with diversity of talents and environment across the business
Excellent organisational skills, capable of managing conflicting deadlines in a busy office, and working well under pressure
Strong communicator. Fluent in English, in both written and oral communication. Other language skills are considered a bonus.
Competence in understanding different country and regional requirements.
Driven team player, with a collaborative approach and comfortable working within a complex matrix organisation
Professional and mature attitude and communication at all times.
Game expertise/knowledge desirable
Budget management experience
Willingness to travel
2K is an equal opportunities employer and as such will endeavour to provide reasonable adjustments throughout the recruitment process where required. We invite candidates to notify us should they wish to discuss any reasonable adjustments.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
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What We Do
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
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