The Gearbox Entertainment Company is home to a world-class team that entertains the world with award-winning and genre-defining video games. Our games are entrenched with rich universes that are expanded upon via transmedia storytelling, live experiences, and consumer products. Gearbox Entertainment has become widely known for developing successful game franchises such as Borderlands, Tiny Tina’s Wonderlands, and Brothers in Arms, as well for continued development of acquired properties including Duke Nukem, Risk of Rain, and Homeworld.
The company was founded as Gearbox Software in 1999 by a team of industry veterans and is headquartered in Frisco, Texas. The Gearbox Entertainment Company is proud to be part of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
For more information, visit www.GearboxSoftware.com.
WHAT WE NEED2K is looking for a Manager, Global Brand Marketing to join the Strategy Games Franchise Group, supporting the Gearbox Software business (Borderlands, Risk of Rain, Wonderlands). Reporting to the Director of Brand Marketing, this role will help lead the strategic development, execution, and performance of global marketing campaigns for some of 2K’s most beloved gaming franchises.
The ideal candidate is a creative and strategic marketer with experience developing and executing global, multi-channel campaigns for entertainment or gaming brands. You bring a balance of creativity and analytical thinking, thrive in a collaborative environment, and are passionate about building marketing programs that connect with players worldwide. Blending art and science, you will help create innovative campaigns that deliver measurable results and bring the franchise vision to life.
Success in this role depends on exceptional organization, communication, and collaboration skills. You can distill complex ideas into clear, actionable plans and work effectively across teams to keep projects on track. Equally comfortable supporting strategic planning or driving day-to-day execution, you foster alignment, accountability, and teamwork across disciplines and time zones.
WHAT YOU'LL DOGLOBAL CAMPAIGN & BRAND STRATEGY- Support the development and presentation of the global marketing strategy for the Gearbox Software franchise group, including audience definition, product positioning, messaging, and content strategy.
- Assist in building global go-to-market plans, coordinating with cross-functional teams to align creative direction and campaign cadence with studio milestones and publishing priorities.
- Collaborate with game development leads to ensure marketing reflects the franchise’s creative vision while supporting commercial objectives.
- Contribute to annual business planning and campaign retrospectives, helping identify opportunities for growth and creative innovation.
- Drive end-to-end campaign execution, collaborating with PR, Social, Community, Influencer, Paid Media, Partnerships, Web, and other teams to deliver fully integrated global campaigns.
- Partner with regional marketing leads to ensure alignment with brand strategy and creative vision while adapting campaigns for cultural and market relevance.
- Manage campaign timelines, creative briefs, approvals, and agency coordination to ensure assets are delivered on time, on brand, and within budget.
- Leverage audience research, market insights, and player telemetry to inform campaign strategy and creative execution.
- Establish KPIs and performance benchmarks, analyze campaign results, develop campaign reports, and apply learnings to optimize future marketing efforts.
- Manage budget trackers, PO processing, and expense tracking, ensuring accuracy, timely reporting, and effective resource allocation.
- Maintain campaign documentation, asset trackers, and delivery schedules to ensure smooth coordination across teams.
- Support process improvements that strengthen organization, communication, and execution efficiency.
If you’re a creative, strategic, and collaborative marketer who’s passionate about storytelling and delivering world-class campaigns, you’ll feel right at home on 2K’s team of award-winning marketers. You’ll love turning audience insights into impactful global marketing programs that bring 2K’s portfolio of strategy franchises to life and engage players around the world. You’ll thrive on collaboration across creative, studio, and regional teams, driving organized, data-informed, and high-quality execution from strategy through delivery.
MINIMUM REQUIREMENTS- Bachelor’s Degree.
- Minimum of 3-5 years of marketing or product management experience in gaming or entertainment.
- Obsessed with understanding and serving the player.
- Highly organized, with the ability to manage a busy campaign schedule while helping structure and align key partners.
- Proven experience contributing to the planning and execution of creative marketing programs for major entertainment or gaming brands.
- A true team player who loves collaborating to generate creative ideas and solutions.
- Comfortable in a fast-paced environment where teams must act, adapt, and learn quickly.
- Excellent verbal and written communication skills, with the ability to influence and build strong relationships across departments and geographies.
- A proactive project owner, critical thinker, and problem solver who champions clear goals and drives the team to deliver cohesive, timely results.
NICE TO HAVES
- For this role, a strong interest in history and aptitude for evaluating historical authenticity would be welcome.
The pay range for this position in California at the start of employment is expected to be between $103,700 and $140,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performanc
Skills Required
- Bachelor's Degree
- Minimum of 3-5 years of marketing or product management experience in gaming or entertainment
- Understanding and commitment to serving players
- Strong organization and campaign schedule management skills
- Experience planning and executing creative marketing programs for major entertainment or gaming brands
- Collaboration and teamwork skills
- Ability to work in a fast-paced environment and adapt quickly
- Excellent verbal and written communication skills
- Ability to influence and build relationships across departments and geographies
- Proactive project ownership, critical thinking, and problem-solving skills
- Interest in history and aptitude for evaluating historical authenticity
2K Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, vision, mental-health resources and fitness/wellness perks available in many locations. It is often regarded as a strong part of the overall package.
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Retirement Support — A 401(k) with company matching and related retirement programs are consistently highlighted. These offerings help employees build long-term savings and are considered competitive for the industry.
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Leave & Time Off Breadth — The package includes paid vacation and sick leave, paid holidays, parental leave, compassionate leave, and an end-of-year break. Time-off policies are generally seen as a solid benefit, though specifics can vary by team and location.
2K Insights
What We Do
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
Why Work With Us
We pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We push ourselves creatively to do the best work of our careers. We’re direct, open, and you’ll probably meet some new best friends – along with their dogs – sitting nearby. In short, it’s kinda awesome.
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