Manager Franchise Management, Graphic Communications

Reposted Yesterday
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Exton, PA, USA
In-Office
Expert/Leader
Big Data • Information Technology
The Role
The Manager Franchise Management in Graphic Communications leads the Franchise Print Network, focusing on strategy, P&L management, and sales performance across direct and dealer channels, ensuring growth and profitability while maintaining strong relationships with franchise partners.
Summary Generated by Built In

Manager Franchise Management, Graphic Communications


Position Profile

The Director Franchise Management, Graphic Communications is a senior strategic leadership role responsible for the overall performance, growth, and profitability of Ricoh’s Franchise Print Network business across both Direct and Dealer sales channels.

The role serves as a P&L-driven business leader who objectively determines the optimal go-to-market motion for franchise print customers, direct or dealer, based on customer needs, geographic economics, partner capability, and Ricoh profitability.

Success in this role requires executive-level business judgment, financial acumen, and channel credibility, with the ability to balance franchise relationships while consistently making decisions that are in the best interest of both the client and Ricoh.


Job Duties and Responsibilities

Franchise Strategy & Channel Direction

  • Own the end-to-end strategy for assigned Franchise Print Networks.
  • Act as the single point of accountability for franchise print performance across both Direct and Dealer channels.
  • Establish and govern channel routing decisions (Direct vs. Dealer) using objective criteria, including:
  • Geographic cost-to-serve and coverage
  • Account size, complexity, and solution requirements
  • Dealer capability, scale, and execution maturity
  • Margin, contribution, and long-term P&L impact
  • Serve as a trusted strategic advisor to franchise corporate leadership, clearly articulating Ricoh’s channel decisions and value proposition.
  • P&L Ownership, Pricing & Business Governance
  • Apply P&L-level thinking to all franchise print decisions, balancing growth, margin, SG&A efficiency, and long-term annuity value.
  • Own and manage franchise-specific pricing books, programs, and discount structures across Direct and Dealer sales motions.
  • Partner with Finance, Pricing, and Sales Leadership to:
  • Ensure pricing discipline and margin integrity
  • Align franchise programs with Ricoh financial objectives
  • Identify opportunities for margin expansion and cost-to-serve optimization
  • Provide data-driven recommendations on where Ricoh should invest, scale, or selectively limit exposure within franchise print segments.
  • Direct & Dealer Channel Orchestration

Define and enforce clear operating models between Direct Sales teams and Dealer partners supporting franchise print customers. Establish expectations for:

  • Deal registration and protection
  • Pricing governance and approvals
  • Reporting requirements and cadence
  • Conflict resolution and escalation paths
  • Serve as the final point of coordination when channel conflict arises, ensuring outcomes are fact-based, transparent, and enterprise-aligned.
  • Enable Dealers with clear guidance on when Ricoh expects them to lead, support, or defer to the Direct channel.
  • Reporting, Analytics & Business Rhythm

Design, implement, and own a consolidated franchise print reporting model combining:

  • Direct sales performance
  • Dealer sales performance
  • Pipeline, backlog, and installed base
  • Hardware, software, services, and aftermarket
  • Require and manage dealer reporting compliance to ensure full franchise visibility.
  • Lead regular franchise print business reviews with senior leadership, highlighting:
  • Growth performance vs. plan
  • Channel mix effectiveness
  • Margin and profitability trends
  • Strategic risks and expansion opportunities
  • Use analytics to proactively course-correct strategy and channel deployment.
  • Executive Engagement & Cross-Functional Leadership

Build and maintain executive-level relationships with franchise corporate leadership teams. Partner closely with:

  • Direct Sales and Dealer Channel leadership
  • Finance, Pricing, and Legal
  • Marketing, Programs, and Strategy
  • Services and Operations
  • Influence without authority in a highly matrixed environment, aligning stakeholders around the optimal enterprise outcome.
  • Represent Ricoh at franchise print conventions, leadership summits, and strategic planning sessions as required.

Key Performance Indicators

  • Franchise print revenue growth (combined Direct + Dealer)
  • Franchise print gross margin and contribution performance
  • Channel mix optimization and cost-to-serve improvement
  • Pricing compliance and margin discipline
  • Franchise customer retention and satisfaction
  • Accuracy, timeliness, and insightfulness of franchise reporting
  • Effectiveness of channel coordination and conflict resolution

Qualifications (Education, Experience, and Certifications)

  • Bachelor’s degree required; MBA or equivalent business experience strongly preferred.
  • 10+ years of progressive experience in:
  • Commercial Print / Graphic Communications preferred
  • Strategic Channels, Franchise Management, or Complex Sales Leadership
  • Demonstrated success operating across both Direct and Dealer/Reseller channels.
  • Proven experience engaging at the executive and enterprise level, beyond transactional selling.

Knowledge, Skills & Abilities

  • Strong financial and business acumen, including understanding of P&L, margin drivers, and cost-to-serve.
  • Ability to make objective, disciplined decisions in a dual-channel environment.
  • Executive-level communication, negotiation, and presentation skills.
  • Deep understanding of production print hardware, workflow software, services, and aftermarket models.
  • High degree of professional maturity, judgment, and credibility with internal and external leaders.
  • Comfort operating in ambiguity and building structure where none previously existed.
  • Advanced proficiency with CRM, Excel, PowerPoint, and business analytics tools.
About Us

Come Create at Ricoh:

If you are seeking a team driven by passion and purpose, come create with us at Ricoh. We are a team of information seekers and customer-obsessed collaborators who aspire to deliver the services, solutions, and technologies that empower business success. We are looking for talented, inspired individuals to join us to help drive high-performance team and our commitment to excellence.

Ricoh is an integrated solutions provider and partner that connects people and technology, creates outstanding customer experiences, and delivers innovation for businesses worldwide. We empower digital workplaces by enabling individuals to work smarter from any location and harness the power of information—how it is collected, stored, managed, and shared—to unlock the potential in every organization. We deliver services and technologies that inspire our customers’ success and guide them toward a better and more sustainable future. If you are seeking a purpose-driven and passionate team, come create with us, and help drive our high-performance culture of excellence into tomorrow.

Invest in Yourself:

At Ricoh, you can:

  • Choose from a broad selection of medical, dental, life, and disability insurance options.
  • Contribute to your financial security with Retirement Savings Plan (401K), Health Savings Account (HSA), and Flexible Spending Account (FSA) investments.
  • Augment your education with team member tuition assistance programs.
  • Enjoy paid vacation time and paid holidays annually
  • Tap into many other benefits to enhance your health, wellness, and ongoing personal and professional development.

Skills Required

  • Bachelor's degree required
  • 10+ years of progressive experience
  • MBA or equivalent business experience strongly preferred
  • Experience in Commercial Print / Graphic Communications preferred
  • Demonstrated success operating across both Direct and Dealer/Reseller channels

Ricoh USA, Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ricoh USA, Inc. and has not been reviewed or approved by Ricoh USA, Inc..

  • Healthcare Strength The company offers comprehensive medical, dental, and vision plans with configurable options, plus disability, life insurance, and an EAP. Feedback suggests coverage breadth is solid, with some noting low copays in certain plans.
  • Retirement Support A 401(k) with company match is available starting on day one. Feedback suggests the program is competitive in scope even if the match level is viewed as only average by some.
  • Flexible Benefits A configurable benefits marketplace with options like pet insurance, employee discounts, tuition reimbursement, and the ability to purchase extra vacation days offers choice. Feedback suggests flexibility and add‑ons help round out total rewards even when base pay feels light.

Ricoh USA, Inc. Insights

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The Company
HQ: Exton, PA
15,227 Employees
Year Founded: 1962

What We Do

Ricoh USA is an information management and digital services company connecting technology, processes, and people. As part of a global leader, we create competitive advantage for over 1.4 million businesses and solve problems for companies large and small. Every day our more than 90,000 global employees serve a vast array of industries designing and optimizing end-to-end business solutions. At the forefront of innovation, we use a wide range of systems, platforms, and image technology to make data accessible to people faster and with more insight than ever before.

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