Manager - Field Marketing (Europe)

Job Description

Sutherland is looking for a talented Manager of Field Marketing who will support the strategy, development, and execution of all field marketing initiatives across Europe. In this hands-on role, you will work closely with the sales, global marketing, and cross-functional teams to build and execute campaigns and marketing initiatives that drive demand, generate leads, activate accounts and increase customer engagement.

Key Responsibilities:

• Event Management:
  Plan and execute events, including trade shows, conferences, and customer-focused activities, ensuring impactful lead generation and brand visibility. Ensure productivity pre-event, during event and post-event. Partner with Sales to deliver ROI and the global events team to ensure sharing of best practices.
• Sales Collaboration:
  Partner with Europe sales leadership to align marketing activities with regional sales objectives, providing marketing support and insight to drive pipeline growth.
• Campaign Planning and Execution:
  Create and execute localized marketing programs, for example, digital (social, email), client visit experiences and account-based marketing (ABM) initiatives in line with central team, to engage prospects and customers throughout the buyer journey.
• Collateral Creation:
  Regionalize collateral for events, customer visits, regional website experiences, etc. Create/support the creation of new collateral such as video (event video coverage, testimonials, demo videos, etc), podcasts and social media posts for Sales.
• Campaign Analysis:
  Measure the effectiveness of field marketing programs through key metrics and analytics, and provide data-driven insights to optimize campaigns for better performance and ROI.
• Market Knowledge:
  Stay up to date on market trends, competitive activity, and customer preferences in the Europe region, and adapt marketing strategies accordingly to stay ahead of the curve.
• Cross-Functional Collaboration:
  Work closely with global marketing teams and other internal departments to ensure consistency in messaging and alignment with broader marketing initiatives.

Qualifications

Qualifications:

• Experience working with a IT/Tech Services/BPO company with knowledge across various industries - Healthcare/Retail/Travel/Tech/Communications, Media & Entertainment
• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with at least 3 years in field marketing or regional marketing roles.
• Proven experience executing field marketing programs in the Europe region.
• Strong understanding of Europe market dynamics, cultural nuances, and regional regulations.
• Experience collaborating with sales teams and understanding the sales cycle in a regional context.
• Excellent communication, project management, and stakeholder management skills.
• Proficiency with marketing automaton tools, CRM tools, and ABM platforms.

Personal Attributes:

• Independent and proactive self-starter, with a high level of accountability.
• Strong strategic and tactical thinking with a hands-on approach.
• Creative and able to maximize every Marketing opportunity.
• Ability to collaborate across departments and with remote teams.
• Results-oriented with a passion for driving measurable business impact.
• Comfortable working in a fast-paced, dynamic environment.

Additional Information

All your information will be kept confidential according to EEO guidelines.