Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
Come do the best work of your life at Boulevard.
We’re building a best‑in‑class Field Marketing & Events team made of two equally important halves: an experienced, well‑established trade show/events team of Boulevard event managers already powering our industry presence, and a net‑new field marketing motion you’ll architect and scale. As the Manager, Field Marketing & Events, you’ll oversee the trade show program while launching local meetups, workshops, and customer gatherings that connect salon, spa, and medspa owners with each other and with Boulevard. You’ll partner with Sales, Customer Success, and Marketing to create memorable in‑person experiences that drive adoption, advocacy, and pipeline. In this role, you’ll also hire and mentor a growing team of regional field marketing managers as we expand our presence across multiple markets.
This role requires a seasoned field marketing leader with deep B2B event experience, strong people management skills, a creative flair for crafting impactful and premium events, and a passion for building programs from the ground up. This is an exciting opportunity as we establish our field marketing motion.
What you’ll do here:
- Lead, mentor, and scale a team of events and field marketing managers, providing coaching and development
- Oversee the team’s execution of industry trade shows, conferences, and sponsored events to ensure brand consistency and ROI, while also owning the end-to-end lifecycle — from pre-event planning and on-site execution to post-event lead capture, routing, and follow-up in partnership with SDRs and Marketing Ops.
- Partner with the Field Sales Director to design and launch a regional field marketing program
- Develop and execute localized marketing activations (demo days, dinners, lunch & learns, gifting campaigns, collateral support, email marketing, etc.) to attract prospects
- Own the Boulevard Collective events - a new series of customer dinners and local meetups for customers to “talk shop” and connect with their peers
- Hire, onboard, and manage field marketing managers to partner with local sales teams
- Establish KPIs, reporting, and dashboards to measure field marketing program success and business impact as well as report on trade show sponsorship results
- Collaborate cross-functionally with Brand, Product Marketing, Demand Generation, Marketing Operations, and Sales on regionalized programs and deliverables that align with company goals
- Work with industry partners to identify regional event opportunities for co-marketing activities
- Collaborate with the Brand team and swag vendors to create unique branded gifts for prospects and customers
- Manage budget, resources, and vendors to ensure successful program execution
What you'll need to thrive:
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
- Experience:
- Proven ability to design and execute field marketing programs that generate measurable pipeline and revenue
- Excellent communication and stakeholder management skills; able to collaborate effectively with both individual contributors and leadership in Sales and Marketing
- Strong project management and organizational skills with the ability to juggle multiple programs simultaneously
- A balance of creativity, strategic thinking, and hands-on execution
- Experience building and scaling new marketing functions
- Ability to motivate and inspire a team, fostering both collaboration and sense of ownership
- Comfortable working in a remote, fast-paced, and growth-oriented environment
- Required qualifications:
- 6+ years of experience in B2B field marketing and events
- 2–3+ years of direct people management experience
- Demonstrated success managing events and regional field programs
- Experience tracking results and reporting on ROI
- Working knowledge of Salesforce or other CRM platform
- Ability to travel up to 15% of the time to events, including some that occur over the weekends
- Must be able to lift up to 30 pounds for event set up and take down
- Nice to have:
- Experience marketing to the self-care, beauty, or wellness industry.
- Comfortable using Asana or similar project/request management platform
- Previous experience scaling field marketing across multiple regions
How we'll take care of you:
Your starting total cash compensation for this role is between $134,000 - $192,000, depending on your current skills, experience, training, and overall market demands. This salary range is subject to change, and there is always room for growth and advancement.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
🏝 Take a break whenever you need with our flexible vacation day policy.
🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
💚 Family planning resources and specialized support programs.
🔮 Equity: get ahead on the ground floor and grow with Boulevard.
💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Top Skills
What We Do
Boulevard provides a Client Experience Platform (CXP) that is purpose-built for appointment-based, self-care businesses. Our customers thrive on developing deep relationships that go beyond any single visit or transaction, and our technology extends their ability to deliver personalized, enjoyable experiences with online appointment scheduling, messaging and payments that are simple, elegant, and reliable.
Successfully serving the self-care industry with a differentiated brand is critical to Boulevard's long-term vision. As we reinforce and grow our position as a trusted partner to self-care businesses, we seek to evolve into a marketplace where consumers can easily find and access our customers. We aspire to become a lifestyle brand that connects consumers instantly and easily with an entire marketplace of self-care businesses that help them look and feel their best.
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