Manager, Fan Development

Position Overview: The Manager, Fan Development is responsible for developing and implementing marketing strategies to generate leads and revenue for WNBA Washington Mystics, via events, guerrilla marketing, contests & promotions, strategic complimentary ticketing programs, and community-based marketing.

Are you passionate about positively impacting the DMV community through sports? We would love to hear from you!

Responsibilities:

• Lead generation among target segments from community expos and local parades, gorilla marketing, bar partner marketing, contests and sweepstakes, and special timed offers. Help build awareness for the team while also building a database of qualified and targeted leads. Create brand storytelling, leverage technology for lead capture, and partner with Sales to ensure leads are contacted.
• Leverage youth basketball initiatives to grow the brand. In partnership with Monumental Youth Basketball department, implement game day clinics, summer camp sessions, and community basketball sampling events, all in an effort to introduce the brand to the youth and their parents. Activate 2024 new grassroots partnership, Hoop Bus.
• Leverage local area community organization.. Activate partnerships with local area libraries for a Mystics Summer Reading Program that helps drive product sampling. Create activations with local Park & Recreation departments to help drive awareness. Activate other local area programs as developed. Consider a third community-based program around a Mystics Kids Club for launch in 2025.
• Implement League platforms with the DMV. Translate League-mandated programs and platforms into local executions that help connect the Mystics to the larger WNBA stories and introduce them to additional audiences through these League platforms. Platforms include but not limited to, WNBA Pride, WNBA FIT Month, and Commissioners Cup Charity Program.
• Together with Marketing & Sales, identify key target audiences and identify a series of tactics that will build Team brand awareness, engage prospective fans, and collect contact information that will funnel to both sales & marketing programs. This includes identifying and tabling at large scale community events, identifying and implementing smaller community-based awareness marketing, designing and promoting special offers, and identifying and activating local area bars to promote tune-in and special offers.
• Partner with Marketing to create select programs that deliver against the District of Change community engagement efforts. Integrate efforts into game-day executions as well as in-community activations. When applicable, include Corporate Partners and ensure that their business objectives are met within these programs. Where appropriate, engage Player Development for player appearances and/or player support.
• Manage part-time brand ambassadors who work both grassroots events and home game days.
• Collaborate and provide support for counterpart representing Fan Development for the Capital City Go-Go.
• Other duties as assigned.

Minimum Qualifications:

• Bachelor’s degree or equivalent experience.
• Experience working in community outreach including comfortability in-person and over the phone.
• Outstanding interpersonal, written, and verbal communication skills; ability to model the values of Monumental in the community.
• Proactive, willingness to seek opportunities to improve our teams’ impact on the community.
• Excellent project management and organizational skills, balancing multiple events and multiple organizational outreach efforts at once.
• Excellent analytics skills, tracking and analyzing usage rates.
• Experience managing a budget.
• Exceptional work ethic, strong desire to succeed and make a measurable impact.
• Professionalism and a passion for Teams.
• Positive, coalition-building demeanor.
• Flexibility to work nights, weekends, and holidays; maintain a flexible work schedule and work extended hours.

Pay Range: $65k - $75k USD.

Benefit Eligibility: This role is eligible to participate in health and welfare benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.