Manager, Email Marketing

Summary Statement:

The Email Marketing Manager will support the execution and optimization of email and SMS campaigns that drive engagement, revenue, and customer loyalty. This role combines creative precision with data-driven strategy, ensuring flawless campaign deployment, insightful performance analysis, and alignment with brand voice and audience segmentation. Working closely with the Email Marketing Manager, the Manager will help bring multi-channel campaigns to life through dynamic content setup, QA, testing, reporting, and automation workflows.

Primary Job Duties: – Includes but is not limited to:

• Build and deploy promotional, lifecycle, and triggered email and SMS campaigns using the company’s ESP or marketing automation platform.
• Code responsive HTML emails from templates and ensure proper rendering across devices and email clients.
• Manage audience segmentation, suppression lists, personalization tokens, and dynamic content blocks for targeted messaging.
• Conduct thorough pre-send QA, including link checks, image rendering, tracking, alt text, and compliance with CAN-SPAM regulations.
• Coordinate creative assets, copy, and campaign approvals across internal teams to meet deadlines.
• Set up and analyze A/B tests for subject lines, creative variations, and send times to optimize performance.
• Monitor key KPIs such as delivery, open rate, click-through rate, conversions, unsubscribe rate, and revenue attribution; provide post-send reports with actionable insights.
• Support the development and documentation of automated workflows and triggered communications to enhance lifecycle marketing efforts.
• Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.
• Perform other job-related duties as requested.

Qualifications: – Includes but is not limited to:

• 2–4 years of hands-on experience with email marketing platforms (Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys, or similar).
• Proficiency in HTML/CSS for email and comfort with dynamic tags or AMP script-like scripting.
• Strong understanding of deliverability, CAN-SPAM compliance, and email best practices.
• Analytical mindset with experience interpreting campaign data and building performance reports.
• Excellent attention to detail and ability to manage multiple deadlines simultaneously.
• Familiarity with SMS, push notifications, or customer data platforms (CDPs).
• Ability to work varied shifts, including nights, weekends, and holidays.

Preferred:

• Bachelor’s Degree in Marketing or Communications; or equivalent education and experience.
• Previous experience in a luxury hospitality or entertainment environment.
• Previous experience working in a global advertising agency.

Minimum Education and Experience:

• At least 21 years of age.
• High School Diploma or equivalent.

Certificates, Licenses, Regulations:

• Proof of eligibility to work in the United States 

Physical Demands:

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work is typically performed in an office
• Must be tolerant to varying conditions of noise level, temperature, illumination and air quality.
• Prolonged sitting/standing.
• Bending and reaching.
• Transporting, pushing, pulling, lifting and maneuvering items weighing up to 10 lbs.
• Eye/hand coordination.
• Ability to comply with Policies and Procedures, Job Description, daily memorandums, chemical labels (MSDS) and other instructions.

At Resorts World Las Vegas, we believe that every member of our team is an ambassador and is essential to the success of our company. We expect all Team Members to take personal ownership in ensuring everything they do is in the best interest of the company and that all will adhere to our five core non-negotiable responsibilities.

• Everyone is an Ambassador–No matter where you work at Resorts World Las Vegas, it is your responsibility to treat this property like you would your own home. No one gets hurt, everyone feels secure, the environment is clean, and every guest gets what they need.

• Everyone works in Safety–If you have a safety concern, it is your responsibility to address it by correcting it or notifying the appropriate department or individual.

• Everyone works in Security–If you See Something, it is your responsibility to Say Something. You must notify the appropriate department or individual if you feel there is a security concern.

• Everyone works in EVS–If there is trash on the floor, it is your responsibility to pick it up. If it is a mess that needs more attention, it is your responsibility to notify the appropriate department or individual.

• Everyone works in Guest Experience–If a guest needs assistance, it is your responsibility to assist that guest and do so with a smile. If the guest needs more assistance than you can provide, it is your responsibility to notify the appropriate department or individual.