Manager - Email and SMS Strategy and Operation (Memphis, TN or Remote in USA)
We are seeking a strategic and results-driven Manager, Email & Text Strategy and Operation to lead the planning, execution, and optimization of our lifecycle and promotional messaging programs. This role owns end-to-end email and text performance—balancing customer experience, operational excellence, compliance, and measurable business impact.
You will partner closely with Marketing, Analytics, Technology, Creative, and Compliance teams to build scalable, data-led communication strategies that drive engagement, conversion, and long-term customer value. Experience with peer-to-peer (P2P)/ endurance fundraising (non-profit) is highly valued.
People & Cross-Functional Leadership
- Direct management to lead, mentor, and develop a team supporting email and text execution.
- Act as a trusted partner to other divisions such as Marketing, Analytics, Product, Customer Experience, and Legal teams etc.
- Communicate clearly and effectively with both technical and non-technical audiences.
Strategy & Program Leadership
- Own, but not limited to, the Fitness email and SMS channel strategy, aligning messaging, cadence, and personalization with business objectives and customer lifecycle needs.
- Develop and maintain a channel roadmap that balances innovation, optimization, and operational stability.
- Identify opportunities to enhance segmentation, automation, testing, and personalization to improve performance and customer experience.
Campaign Execution & Operations
- Oversee day-to-day execution of email and SMS campaigns, ensuring accuracy, on-time delivery, and adherence to brand and compliance standards.
- Manage campaign QA processes, deployment workflows, and issue resolution.
- Partner with Marketing and Creative teams to translate business needs into effective channel execution.
Analytics, Optimization & Reporting
- Establish and monitor KPIs (e.g., deliverability, engagement, conversion, revenue impact).
- Lead A/B testing and experimentation strategies across subject lines, content, timing, frequency, and personalization.
- Deliver regular performance reporting and insights to stakeholders, with clear recommendations for improvement.
Technology & Platform Management
- Serve as the primary owner for email and SMS platforms (e.g., ESPs, CDPs, marketing automation tools).
- Collaborate with Technology teams on integrations, enhancements, and vendor management.
- Ensure data integrity, list hygiene, and scalable automation frameworks.
Compliance & Best Practices
- Ensure all messaging complies with CAN-SPAM, TCPA, GDPR/CCPA, and internal governance requirements.
- Monitor deliverability, sender reputation, opt-in/opt-out management, and industry best practices.
- Stay current on evolving regulations, channel trends, and emerging capabilities.
Required
- 5+ years of experience in email and/or SMS marketing.
- Requires minimum of 2 years or more experience in direct management and/or leadership. (at least 5 years preferred)
- Hands-on experience with enterprise email/SMS platforms and marketing automation tools.
- Strong understanding of segmentation, automation, deliverability, and compliance.
- Analytical mindset with experience using data to guide decisions and measure impact.
Preferred
- Background in nonprofit industry. Experience with peer-to-peer (P2P), Fitness, Endurance fundraising is highly valued.
- Experience working with CDPs, CRM systems, and data warehouses.
- Familiarity with SQL or advanced analytics tools.
- Experience scaling or transforming email/SMS programs in a growing or complex organization.
#LI-REMOTE
#LI-LK1
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
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What We Do
ALSAC is the largest healthcare-related charity in the United States. Founded in 1957 by Danny Thomas, our sole mission is to raise the funds and awareness needed to operate and maintain St. Jude Children's Research Hospital®. While our headquarters can be found in Memphis, Tennessee, we have additional offices in more than 30 locations across the country and in Puerto Rico with positions in fundraising, marketing, digital, information technology, legal, finance and many other disciplines all supporting our lifesaving mission - Finding cures. Saving children. ® At ALSAC, we believe in hiring the best and brightest from around the globe, and in 2020 we were named #1 on Fast Company's 100 Best Workplaces for Innovators. With a concerted focus on diversity and inclusion, we value and respect the contributions of all of our employees. Our work environment encourages everyone to be their authentic selves as we strive together towards a day when “no child dies in the dawn of life.” As we look to the future, we understand that we must be relentlessly innovative. Our work helps fuel the groundbreaking research and treatment at St. Jude and ensures that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. View our career opportunities at https://www.stjude.org/jobs/alsac.html and follow ALSAC across social media using @stjude. To learn more about the research hospital, follow St. Jude Children's Research Hospital on LinkedIn. For specific career opportunities available through the hospital, visit www.stjude.org/JoinOurMission.
