Manager of Ecommerce
Range USA is the nation’s largest operator of indoor shooting ranges — a friendly and safe place to shop, shoot, and learn. We’re committed to making every visit easy, welcoming, and memorable, and we believe every member of our team plays a direct role in that. We’re growing nationwide, and we want the right people with us. At Range USA, your work has real impact.
Position details
Position title
Manager of Ecommerce
Reports to
Chief Operating Officer
Classification
Full-Time / Exempt / Salaried / On-Site
Position overview
Our rapidly growing RangeUSA.com business is looking for a sales-driven Ecommerce manager to support our continued growth, enhanced customer journey, and expanded reach. This includes short-term and long-term goal setting, prioritization and identification of customer enhancements, effectiveness of sales programs and content, expanded product assortment, and traffic funnel enhancements.
Core values alignment:
- Curious — ask questions, find and solve problems
- Passionate — care deeply about the brand, team, and customers
- Do it Right — take pride in accuracy and credibility
- Service — put others above ourselves
Key responsibilities
- Support key performance indicators ensuring the Ecommerce business meets revenue, conversion, and traffic targets
- Provide expertise on current ecommerce best practices, including trend analysis and competitive benchmarking; put insights into action.
- Own the Ecommerce platform roadmap and technical backlog, managing enhancements, integrations, and vendor/dev work from requirements through go-live, ensuring a seamless and user-friendly shopping experience
- Lead cross-functional Ecommerce projects (platform upgrades, new features, integrations) from scoping through go-live, using formal project management practices to manage timelines, risk, and stakeholder alignment
- Partner with Marketing to ensure the platform supports digital marketing campaigns and channel initiatives (landing pages, promo mechanics, tagging/tracking implementation)
- Analyze site engagement and funnel data to identify conversion barriers and prioritize platform/UX improvements; partner with Merchandising on execution.
- Use data analytics to track performance to goals and identify opportunities for business development across segments of the company
- Manage relationships with Ecommerce technology vendors/agencies (platform, POS integration, payment, search) including SLAs, roadmaps, and issue resolution
- Work Closely with the Supply Chain team to ensure order processing best practices and efficiencies
Desired skills & experience
- Bachelor’s degree in Marketing, Business, Accounting/Finance, or Supply Chain.
- 4-6 years of relevant work experience in a Project Management, Marketing, Merchandising, or Ecommerce role
- Strong administrative, organizational, and problem-solving skills
- Excellent communication, sales, and customer service skills
- The ability to multitask, work in a fast-paced environment, and meet deadlines
- The ability to do the work, as well as drive strategy behind it
Employee benefits
- Medical, Dental, and Vision health insurance
- Unlimited Shooting – Free Classes
- Industry-leading online and in-store discounts
- Manufacturer rewards and points program
- No firearm experience needed — we offer paid training
Skills Required
- Bachelor's degree in Marketing, Business, Accounting/Finance, or Supply Chain
- 4-6 years of relevant experience in Project Management, Marketing, Merchandising, or Ecommerce
- Experience owning ecommerce platform roadmaps, technical backlogs, and managing integrations/vendor work
- Strong administrative, organizational, and problem-solving skills
- Excellent communication, sales, and customer service skills
- Ability to multitask, work in a fast-paced environment, and meet deadlines
- Ability to analyze site engagement and funnel data to identify conversion barriers and prioritize improvements
- Experience managing relationships with ecommerce technology vendors/agencies (platform, POS integration, payment, search)
What We Do
Range USA is a leading operator of indoor shooting ranges and a firearm retailer in the United States. The company provides safe, modern facilities for firearm enthusiasts of all experience levels, offering gun range memberships, a wide variety of name-brand handguns, rifles, and ammunition for sale, as well as professional firearms training and education services.
