Manager, eCommerce Operations

Posted Yesterday
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Fashion
The Role
The role entails managing eCommerce operations for Tmall and JD.com, driving sales performance, enhancing customer experiences, and overseeing daily operations. Responsibilities include budgeting, cross-functional collaboration, and improving operational efficiencies.
Summary Generated by Built In

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

  • Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
  • We have the best team in the world and believe in paying competitively and rewarding for high performance.
  • Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
  • We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
  • We are invested in your professional growth – you’ll have access to free executive coaching on-demand.

This Role is Tailor-Made for You Because:

A Day in the Life:

JOB SUMMARY

This role is responsible for driving sales performance and delivering a best-in-class customer experience across TORY BURCH eCommerce channels, including Tmall and JD.com. The position partners closely with internal stakeholders, including Global International Marketing, local Marketing, CRM, Buying, Planning, and Finance, as well as external partners such as TP and platform teams.

KEY RESPONSIBILITIES

  • Own the Tmall and JD.com channels, with accountability for topline sales targets and expense budgets; manage related finance and legal processes, and plan and execute channel budgets across paid media, campaigns, and content creation to ensure spending aligns with business performance.

  • Contribute to the China market product roadmap and translate business priorities into clear platform plans for Tmall and JD.com, including platform IP campaigns that support key product launches and sales campaigns.

  • Partner with eCommerce Buying to improve product efficiency and develop channel operation tactics that optimize sales and inventory performance.

  • Continuously enhance the user experience across Tmall and JD.com storefronts, including homepage, landing page, and PDP optimization, while ensuring premium in-site TMALL/TAOBAO/JD contents and a luxury-level brand experience.

  • Analyze business performance and key KPIs to identify opportunities, diagnose issues, and translate insights into actionable plans.

  • Oversee daily store operations, including site refreshes, product price setup, animations, platform resources, product launches, content creations, livestreams, customer services and inventory & GWP management.

  • Manage and lead TP operations, strengthen eCommerce operating procedures and SOP, and identify opportunities to improve process efficiency and execution quality.

  • Lead the ECCN online customer service strategy by benchmarking the best market practices and closely monitoring day-to-day service quality for both walk in customers and private domain customers.

  • Collaborate with cross-functional teams, including Global, Marketing, CRM, Buying, and Planning, to develop and execute the annual, quarterly, and monthly store calendar based on business targets, sales phasing, and the product marketing calendar.

PROFILE

  • At least 5 years of relevant experience in eCommerce or sales; experience in the fashion or luxury industry is preferred.

  • Strong understanding of luxury eCommerce operations, online sales, and customer service.

  • Good command of English, both written and spoken.

  • Bachelor’s degree or above.

  • Self-motivated, agile, and able to take action quickly based on feedback.

  • Results-oriented, with the ability to work under pressure, manage tight deadlines, and deliver strong outcomes.

  • Strong commercial mindset with the ability to identify solutions that drive sales growth.

  • Strong leadership and people management skills, with proven experience managing external vendors.

  • Strong planning, analytical, and problem-solving skills, with the ability to manage multiple priorities effectively.

  • Excellent interpersonal and communication skills.

  • Solid understanding of eCommerce platforms, operations, and market dynamics.

  • Passionate, responsive, and eager to learn and grow in a fast-paced environment.

To Land This Role:

Why You'll Want to Join Our Team:

How We Work Together

  • Adaptable – We change before we have to
  • Entrepreneurial – We own it
  • Collaborative – There’s no “I” in Tory
  • Client & Brand Focused – We put ourselves in Tory’s shoes
  • Live the Values – We show up for each other
  • Functional Expertise – We’re constantly learning and growing

#TeamTory Values

We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.

Skills Required

  • At least 5 years of relevant experience in eCommerce or sales
  • Experience in the fashion or luxury industry is preferred
  • Strong understanding of luxury eCommerce operations
  • Bachelor's degree or above

Tory Burch Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tory Burch and has not been reviewed or approved by Tory Burch.

  • Parental & Family Support Paid parental leave of around 16 weeks and family‑building resources indicate meaningful support for growing families.
  • Healthcare Strength Medical, dental, and vision coverage alongside company‑paid life and disability insurance, and access to mental‑health supports, point to a comprehensive core health package.
  • Leave & Time Off Breadth Paid vacation, sick time, holidays, paid volunteer days, and seasonal half‑day Fridays underscore a well‑rounded time‑off offering.

Tory Burch Insights

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The Company
HQ: New York, NY
3,206 Employees
Year Founded: 2004

What We Do

Founded in 2004 in New York City, Tory Burch is an American luxury brand known for beautiful, timeless pieces and rich storytelling that evokes optimism and joy. Tory is a fashion designer who draws inspiration from her parents’ effortless style, the worlds of travel, art and interiors, and women globally. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, underpinning the design philosophy and company culture, and driving the work of the Tory Burch Foundation. The company launched with a small boutique on Elizabeth Street in Manhattan and has since grown into a global business with more than 300 boutiques across North America, Europe, the Middle East, Latin America, Asia and Australia. In addition, the brand is available at over 3,000 department and specialty stores worldwide. Toryburch.com, which launched in 2004, is the company’s ecommerce site and home to Tory Daily, an online magazine with original content. The company also has websites in Europe, Asia and the Middle East. Since its launch, Tory Burch has entered into new categories: with eyewear in partnership with Luxottica in 2009, timepieces with Fossil in 2014 and beauty with Shiseido beginning in 2020. In 2015, the company launched Tory Sport, a collection inspired by the grace and strength of athletes that balances high-tech functional fabrics with classic design and a retro vibe. Categories include Coming & Going, Running, Studio, Tennis and Golf. Tory Burch has been recognized by the fashion industry with numerous awards, including the CFDA for Accessory Designer of the Year; Accessory Brand Launch of the Year from Accessories Council of Excellence; and Rising Star award from Fashion Group International. The brand is dedicated to advancing women’s empowerment and entrepreneurship through the work of the Tory Burch Foundation. The Foundation, which launched in 2009, provides women entrepreneur

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