ASM Global

Marketing Manager

Posted Yesterday

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Rockford, IL, USA

In-Office

55K-65K Annually

Senior level

Events

The Role

The Marketing Manager plans, executes, and measures omnichannel campaigns across email, social, paid media, events, and digital platforms. Responsibilities include creating content, managing advertising and press activities, maintaining asset libraries, coordinating project timelines, tracking KPIs, and producing post-event and program reports. The role supervises staff, supports venue revenue goals, and aligns marketing efforts with Legends Global standards.

Summary Generated by Built In

POSITION: Marketing Manager

DEPARTMENT: Marketing

REPORTS TO: Doug Johnson - AGM

FLSA STATUS: Exempt

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and execution across feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events.

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, Legends and ASM Global combine unmatched expertise with global reach, offering end-to-end solutions from venue development and event booking to revenue strategy and hospitality.

THE ROLE

The Marketing Manager is responsible for driving the organization and execution of multi-channel marketing campaigns in support of the revenue goals and lines of business for the venue. This role will focus on campaign management, content creation, and leveraging venue owned assets to drive growth while ensuring all strategies consistently align with the Legends Global Marketing Network standards of excellence.

This position operates within a collaborative dual reporting structure – reporting directly to the venue Assistant General Manager while maintaining a strategic connection upward through the Legends Global Marketing Network. Responsibilities may shift dynamically through technology and AI integrations.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Create, implement, and measure omnichannel marketing campaigns including email, social, paid media, and events.
Oversee development of content for sales materials, website, and digital platforms.
Assists with public relations activities.
Places advertising for event marketing.
Handles press-related duties during events.
Maintains organized content and asset libraries.
Manage timelines and deliverables across multiple projects.
Provides post-event reports, analysis, and regular status reports on marketing programs.
Track and achieve KPIs.

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with company policies and applicable laws.

QUALIFICATIONS

It is expected that Legends Global leaders fulfill each essential duty with creative energy and focused optimism, bringing an eagerness to embrace rapidly advancing marketing technology and AI to raise the bar for the venue. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

Bachelor’s Degree or equivalent

5+ years of marketing and/or content creation experience

SKILLS AND ABILITIES

Experience with live entertainment or professional sports preferred.
Knowledge of market preferred.
Strong communication and organizational skills.
Ability to manage multiple projects in a fast-paced environment.
Collaborative, detail-oriented, and adaptable.

COMPENSATION

$55,000 - $65,000 commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: Rockford Complex (BMO Center, Coronado Theatre, and Davis Park) Rockford, IL

NOTE:

The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

Logan Colburn

Human Resources & Accounting Manager

779-774-9365