Manager, Downstream Marketing

The Opportunity 

It’s an exciting time to join Cala. We are seeking a motivated and experienced Downstream Marketing Manager to join our growing Commercial team and help scale our business. 

The Marketing Manager will be vital in driving awareness for Cala TAPS(R) Therapy amongst healthcare providers and patients. This role primarily focuses on marketing communications, content management, and event management, and is ideal for someone who can think strategically, yet execute details flawlessly. The ideal candidate is someone who desires to be part of a high-growth and fast-paced MedTech organization.

The Marketing Manager will report to the VP, Marketing and will not have direct reports. 

The compensation range for this role is market driven, with a salary range of $120,000 - $145,000. Additionally, we offer a robust benefits package. This offering is aligned with our overall compensation philosophy.

Applicants must be currently authorized to work in the United States on a full-time basis. Cala will not sponsor applicants for work visas.

Location: Onsite Hybrid (On-site 3 days a week in San Mateo, CA)

A Day in the Life

Marketing Communications 

• Own the development, and execution of our marketing and sales collateral across print and digital, including product kits, brochures, one-pagers, and patient education materials
• Translate clinical and product messaging into clear, compelling assets that support strategic sales initiatives
• Develop marketing claims matrix in collaboration with Clinical and Med Ed teams
• Ensure brand consistency and quality across all materials
• Manage inventory, timelines, and deliverables with designers and printers
• Manage document control process for updates and revisions

Content Management

• Create and manage high-quality campaign and content for use across channels, including website, blog, email, social media, and presentations
• Create and own editorial calendar and oversee content workflows from ideation through publication
• Partner with SEO agency to optimize content for performance and impact
• Maintain brand and messaging consistency across all content
• Manage and organize content for department

Digital Marketing

• Build, proofread, test, and send emails. Manage accuracy over content, links, images, copy and segments are correct.
• Administer Zoom webinar events, including creation and scheduling, pre- and post-webinar communications, updating event web pages, and importing registration, attendance, and lead data

Conferences & Trade Shows

• Own the end-to-end management of conferences and trade shows, from big picture planning to on-the-ground execution
• Manage vendors, venues, sponsorships, and logistics 
• Partner with Sales team on regional event strategy and execution
• Collaborate with internal teams (e.g. Sales, Med Ed, Clinical) on messaging, promotions, and lead follow-up
• Track performance and report on event impact and outcomes

Skills and Experience

• Bachelor’s degree required
• 3+ years of healthcare marketing experience; preferably in medical device
• Experience supporting product launches and commercial execution in high-growth environments
• Strong project management capability
• Excellent communication and writing skills. Clinical marketing writing experience, a plus.
• Must be proficient in Google Workspace and/or Microsoft Business tools.
• Experience with an email marketing platform such as HubSpot highly preferred.
• Ability to operate independently with a high degree of ownership and accountability
• Familiarity with regulatory, compliance, and promotional guidelines within medical devices

Physical Demands / Work Environment

• Up to 20% travel may be required for conferences, commercial support, and field partnership
• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
• Repetitive motion. Substantial movements of the wrists, hands, and/or fingers. Sitting, standing, bending, reaching
• Must be able to lift and carry up to 15 lbs.
• 3 days in office required