Stryker

Manager, Downstream Marketing

Reposted 9 Hours Ago

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Portage, MI

In-Office

Senior level

Healthtech • Other • Robotics • Biotech • Manufacturing

Together with our customers, we're on a mission to make healthcare better.

The Role

The Manager, Downstream Marketing will lead strategic marketing initiatives to drive sales growth and market expansion, focusing on brand strategies, sales enablement, and customer engagement.

Summary Generated by Built In

Work Flexibility: Onsite

As the Manager, Downstream Marketing for our Acute Care business at Stryker, you will play a critical role in driving commercial success through strategic marketing initiatives that directly impact sales growth and market expansion. You will be responsible for defining, developing, and executing brand and go-to-market strategies that elevate product visibility, fuel revenue generation, and strengthen customer loyalty across the portfolio.

What You Will Do:

Lead the development and execution of commercial marketing strategies that directly support revenue goals, including sales enablement tools, competitive positioning, and promotional campaigns.
Serve as the brand and market expert, setting strategic direction for portfolio growth through compelling messaging, campaign execution, internal/external training, and customer engagement programs.
Align with global and regional teams to set annual and long-range brand strategies to achieve aggressive sales, profit, and market share targets.
Deliver scalable marketing assets, tools, and campaigns that drive sales team performance and resonate with healthcare decision-makers.
Collaborate cross-functionally to identify and execute educational and brand experience initiatives that enhance customer engagement and strengthen the sales pipeline.
Develop deep partnerships with sales leaders, internal stakeholders, and key customers to understand market dynamics and translate insights into actionable marketing plans.
Co-develop the Annual Marketing Plan and 3–5 year portfolio roadmap in partnership with divisional and local marketing and sales teams.
Work closely with leadership to forecast demand, optimize inventory planning, and align marketing tactics with sales strategies.
Own the product lifecycle management process including successful product launches, market introductions, and phase-out strategies.
Analyze business performance, brand perception, and competitive landscape to uncover insights and drive decisions that support sales objectives.
Partner with divisional leaders on new product development, line extensions, and M&A strategies to enhance commercial opportunities.
In collaboration with Sales Education, identify internal training needs and deliver impactful training content that enhances field team confidence and close rates.
Manage branding, messaging, positioning, and pricing strategies that reflect market realities and drive commercial success.

What you will need:

Required:

Bachelor’s degree required
8+ years of work experience required

Preferred:

MBA preferred
5+ years medical device or marketing experience preferred
2+ years of people management experience preferred
Background in sales or experience supporting field sales teams is highly desirable

Travel Percentage: 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Top Skills

Commercial Marketing Strategies

Competitive Positioning

Promotional Campaigns

Sales Enablement Tools

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The Company

HQ: Kalamazoo, MI

51,000 Employees

Year Founded: 1941

What We Do

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at www.stryker.com.

Together with our customers, we are driven to make healthcare better.