Manager - Digital User Acquisition, Engagement & Marketing
If you are looking to excel and make a difference, take a closer look at us…
Functional (job responsibilities)
1) Develop and manage on-going Customer communications that will drive awareness of HLB Connect and digital services + features and sustain user engagement
2) Develop, launch and manage marketing campaigns / initiatives that will:
o drive digital acquisition for HLB Connect
o drive user engagement (usage of services and features in HLB Connect)
The above functions will include, but not be limited to, the following tasks:
- Write proposal and business paper to recommend and seek approval for marketing campaign and initiatives.
- Works with AEM and UIUX team to ensure the user experience and journey for Connect user onboarding, product acquisition and Connect transaction is optimal for customers.
- Ensure digital journey for existing and new services/features are tagged with Adobe and/ or Google Analytics tagging to ensure the team is able to track and monitor performance and make decisions on enhancement/ fixes required to improve experience or onboarding/acquisition efforts.
- Track, monitor and ensure performance and targets are achieved as per set KRA.
- Work with manager, Data Analytics team and junior team members to prepare performance updates & reports for marketing & acquisition activities.
- Work with different stakeholders and teams including but not limited to Branches, Product teams, product supports and development team, UIUX team, IT, Group marketing, etc. in the bank to get their support in driving KRA targets
- Work with relevant stakeholders to perform necessary market research to gain insights that will help the bank identify opportunities and gain a better understanding of customer needs as well as understanding of competitors’ strengths and weaknesses that will help the bank develop winning initiatives / offers / products / services.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Top Skills
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
