Manager, Digital & Technology (Paid Search) (All U.S. Offices)

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Kansas City, MO, USA
Hybrid
AdTech • Marketing Tech
The Role

THE OPPORTUNITY
We are seeking a results-driven paid search channel manager to join the Global Prairie team. In this role, you will lead paid search efforts—primarily within Google Ads—helping clients achieve meaningful performance outcomes through thoughtful strategy and strong execution. You’ll be responsible for turning business goals into effective paid search approaches and continually optimizing campaigns to improve efficiency and results. Working in close collaboration with creative partners, strategists and client partnership leads, you’ll ensure paid search integrates seamlessly into broader marketing strategies.

WHAT WE’D LIKE TO SEE  

Global Prairie was built on purpose to help organizations deliver on theirs. Inspired by the belief that business should be a force for good in the world, Global Prairie re-invented the typical marketing agency model, embedding purpose into our business from day one. We operate at the intersection of marketing strategy, creativity and technology, delivering deep, innovative thinking – quickly. Because we don’t operate as a traditional agency in terms of process, structure or output, we look for team members with an entrepreneurial spirit who embrace innovation and are comfortable working with best-in-class leaders.

Everyone at Global Prairie shares the following characteristics: 

  • Collaborative 
  • Optimistic
  • Resilient 
  • Flexible
  • Curious
  • Community-minded and philanthropic

Strong candidates for this specific role will demonstrate:  

  • Deep expertise in Google Ads, including account setup, keyword strategy, ad copy, bidding, budgeting, optimization, and conversion tracking 
  • A proven ability to deliver strong performance results, consistently hitting or improving ROAS and CPA targets across multiple accounts
  • Strategic and executional strength, with the ability to translate business goals into effective paid search approaches and testing frameworks
  • Confidence analyzing performance dashboards and reports and presenting insights and recommendations to VP-level stakeholders
  • Agency experience with the agility to manage multiple accounts and shifting priorities in a fast-paced environment
  • A collaborative mindset and effective communication, working closely with media planners, creative partners, and client partnership leads to ensure paid search integrates into broader marketing strategies

ESSENTIAL FUNCTIONS AND QUALIFICATIONS 

  • Owns the day-to-day management and optimization of paid search campaigns, primarily within Google Ads and Microsoft (Bing) Ads
  • Develops and executes paid search strategies aligned to client business objectives and broader media plans
  • Manages keywords, budgets, bidding strategies, ad copy, and testing initiatives to drive continual performance improvement
  • Monitors performance against key KPIs, identifying opportunities to improve efficiency and scale results
  • Analyzes campaign data and prepares clear, actionable performance reports and recommendations
  • Supports and, in many cases, leads the completion of internal and client-facing deliverables to meet high quality standards and deadlines.
  • Presents insights and strategic recommendations to internal teams and client stakeholders, including VP-level audiences
  • Collaborates cross-functionally with Client Partnership, Creative, and Strategy teams to deliver integrated performance marketing solutions
  • Troubleshoots performance issues and proactively identifies optimization opportunities across accounts

Additionally, the ideal candidate meets these qualifications:

  • 3+ years of paid search management experience, with prior roles in an agency or other fast-paced setting and demonstrated increasing responsibility 
  • Strong proficiency in Google Ads 
  • Experience presenting performance results and strategic recommendations to senior or executive-level stakeholders
  • Demonstrates curiosity and ideation around how AI can support paid search workflows, including keyword research, automation, and optimization
  • Experience with paid social platforms like Meta, LinkedIn, or TikTok are a plus
  • Experience in healthcare or other regulated industries is a plus

 

The expected compensation range for this position is displayed in accordance with the Colorado Equal Pay for Equal Work Act. The final agreed upon compensation for the role will depend on a number of factors, including but not limited to: candidate’s qualifications, skills, competencies and experiences and may fall outside the range shown. As a 'Best for the World' Benefit Corporation and Employee-Owned organization, Global Prairie offers a best-in-class total rewards package, which includes healthcare coverage, ESOP retirement plan, 401k matching, Health & Wellness stipends and a broad range of other benefits.

  • Expected Compensation Range: $75,000 – $90,000

WHAT GLOBAL PRAIRIE OFFERS 

We are a purpose-driven global marketing firm founded on the belief that business should be a force for good in the world.
Driving measurable, impactful results for organizations committed to making the world a better place is not simply the work Global Prairie does for its clients — it is the bedrock principle on which the company is built. As a Public Benefit Corporation, a top 1% certified B Corporation (B-Corp), and a 100% employee-owned company, we meet rigorous standards of social and environmental performance, accountability and transparency. 

We are a team of smart, driven individuals who partner with our clients to create positive change.
Our shared commitment to making the world a better place unites us. In addition, we recognize and celebrate our individual strengths and contributions. 

Our culture is best-in-class.
With generous, industry-leading benefits, supportive and progressive employee programs, collaborative office environments, and top percentile compensation packages, the culture at Global Prairie is unparalleled. And, due to our proud status as a 100% employee-owned company, each member of the Global Prairie team stands to personally benefit from Global Prairie’s success. 

PHYSICAL DEMANDS & WORK CONDITIONS 

The physical activity required of this position includes standing, walking, lifting, pulling, pushing, kneeling, reaching, stooping, talking, hearing and use of repetitive motion.  Light work is required of this position, occasionally lifting or moving objects between 10-20 pounds.  The visual acuity of this position requires the ability to operate a motor vehicle.  This position will not be substantially exposed to adverse environmental conditions. 

Creativity, great ideas and lasting impact come from diverse teams. Global Prairie is proud to be an equal opportunity employer. 

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The Company
HQ: Kansas City, MO
111 Employees
Year Founded: 2008

What We Do

Global Prairie is a purpose-driven marketing firm crafting business-building solutions that help our clients drive social impact and cultivate a healthier world. One part creative agency, one part data analytics firm, and one part consulting company, Global Prairie unites the creativity, insight and strategy needed to drive meaningful change. As a certified Benefit Corporation (B-Corp), we meet rigorous standards of social and environmental performance, accountability and transparency. And because our business model is designed for social good, it's not just the work we do - but how we work - that creates our impact.

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