Digital Strategy & Analytics Manager

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We have played a pioneering role in music history, from the first ever music label to the invention of the flat disc record. We have nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we are committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

Manager, Digital Strategy & Analytics Latin Music

Position Overview

Sony Music Latin is seeking a bilingual English and Spanish Manager or Analyst to support the digital strategy and analytics efforts for our Latin music roster. This role will focus on data driven decision making across streaming and video platforms, with a strong emphasis on SEO, performance analysis, experimentation, and optimization of digital content strategies.

This position will be central to growing consumption, visibility, and engagement for Sony Music Latin artists across platforms such as Spotify, Apple Music, and YouTube. While playlist strategy is an important part of the role, we are open to candidates who may not have extensive prior playlisting experience but demonstrate strong analytical skills, curiosity, and a clear desire to grow into subject matter expertise within digital music strategy.

What You Will Do

• Support and execute digital commercial strategies focused on revenue growth and market share across audio and video platforms distributing Sony Music Latin content
• Ensure proper exposure and optimization of Sony Music Latin repertoire across artist and label profiles on digital platforms
• Apply SEO best practices to optimize metadata, keywords, tagging, titles, descriptions, thumbnails, and playlists to improve discoverability and search visibility
• Monitor digital platform trends and algorithm changes and adapt strategies to support long term visibility and engagement
• Track and analyze streaming performance, consumption behavior, and audience insights across platforms
• Design, execute, and evaluate tests and new ideas related to content optimization, discoverability, and audience growth
• Translate data findings into clear, actionable insights to inform digital strategy and release planning
• Prepare regular reports highlighting trends, learnings, wins, risks, and opportunities
• Support playlist strategy development for new releases and catalog across Spotify, Apple Music, and YouTube, including editorial, algorithmic, and user generated playlist engagement
• Collaborate closely with digital marketing, A and R, and content teams to align data insights with rollout and optimization strategies
• Contribute to the ongoing development of digital workflows, reporting frameworks, testing methodologies, and best practices

Who You Are

• Bilingual proficiency in English and Spanish is required
• One to three years of experience in digital marketing, SEO, data analysis, streaming strategy, or a related analytical role, preferably within music, media, or entertainment
• Strong foundation in SEO and content optimization principles with demonstrated real world application
• Experience working with analytics tools such as Spotify for Artists, Apple Music for Artists, YouTube Studio, Chartmetric, Music Connect, or similar platforms, with a willingness to deepen expertise
• Demonstrated experience working in a testing or experimental environment, including hypothesis development, execution, analysis, and iteration
• Strong analytical skills with the ability to translate data into actionable recommendations
• Self starter with high motivation, curiosity, adaptability, and a desire to continuously learn and evolve
• Strong understanding of Latin music genres, audiences, and digital consumption trends
• Proficiency in Excel, PowerPoint, and Canva, with experience in SQL or Tableau considered a plus

What We Give You

• An inclusive, collaborative, and global community where you can channel your passion every day
• A modern office environment designed to foster creativity, productivity, and teamwork
• A comprehensive benefits package including medical, dental, vision, life and disability coverage, and 401K with employer matching
• Voluntary benefits including mental health resources, fertility and family building coverage, caregiver support, tuition and student loan reimbursement, and adoption and surrogacy assistance
• Investment in professional growth and development
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.