The Role
What We Do
Care Access is a unique, multi-specialty network of research sites which operates as one connected team of physician investigators, nurse coordinators, and operations managers.
Who We Are
We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a long-term impact for generations.
Position Overview
Reporting to the Associate Director, Digital Marketing, the Manager of Digital Strategy and Performance will lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment. This role requires a data-driven leader who thrives on digging into analytics, identifying growth opportunities, and optimizing digital channels for maximum impact.
What You'll Be Working On
- People manage team of digital marketing specialists.
- Full people management responsibility including hiring, training/onboarding, participating in the performance review process, and regular goal setting/development conversations
- Develop and implement digital marketing strategies to support patient recruitment.
- Manage paid advertising campaigns across search, social, and display platforms.
- Analyze performance data to uncover actionable insights and drive channel optimizations.
- Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies.
- Regularly audit and enhance website performance and user experience.
- Collaborate with creative teams to develop effective and engaging digital content.
- Provide comprehensive insights and recommendations to stakeholders based on campaign analytics.
- Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize ROI while ensuring campaigns stay on track and within financial parameters.
- Regularly report on budget performance to senior leadership, providing transparency and actionable insights to guide future decisions.
- Lead advanced paid social strategies, with a particular emphasis on Facebook Ads Manager, to create high-performing campaigns that drive patient engagement and recruitment.
- Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals.
- Stay up-to-date on digital marketing trends and innovations to ensure cutting-edge strategies.
Physical and Travel Requirements
- This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role.
What You Bring (Knowledge, Skills, and Abilities):
- Expertise in Google Ads, Facebook Ads Manager, and analytics tools.
- Strong understanding of SEO and SEM principles.
- Passion for data analysis and uncovering growth opportunities.
- Experienced in building a multi-million dollar ad strategy focused on deliver
- Proactive problem-solver with excellent attention to detail.
- Ability to lead cross-functional teams and manage multiple projects.
Certifications/Licenses, Education, and Experience:
- Bachelor’s degree in Digital Marketing, Business, or a related field.
- Minimum 5 years of experience in digital/performance marketing and performance optimization.
Benefits (US Full-Time Employees Only)
- Paid Time Off (PTO) and Company Paid Holidays
- 100% Employer paid medical, dental, and vision insurance plan options
- Health Savings Account and Flexible Spending Accounts
- Bi-weekly HSA employer contribution
- Company paid Short-Term Disability and Long-Term Disability
- 401(k) Retirement Plan, with Company Match
Diversity & Inclusion
We serve patients and researchers from diverse cultures and communities around the world. We are stronger and better when we build a team representing the people we aim to support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission. We value diversity and believe that unique contributions drive our success.
At Care Access, every day, we are advancing medical breakthroughs. We’re uniting standard patient care with cutting-edge treatments and research. Our work brings life-changing therapies to those in need and paves the way for newer and greater treatments to reach the world. We’re proud to advance these breakthroughs and work with the big players while engaging with the
physicians and caring for patients.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Care Access is unable to sponsor work visas at this time.
Employment Statement
Care Access complies with all employment laws and regulations with respect to its employment practices, terms and conditions of employment, and pay equity and wages. Care Access does not engage in any unfair or forced labor practice and does not tolerate, under any circumstances, the use of any form of forced or involuntary labor, child labor, or human trafficking. This extends to suppliers, partners, or other third parties with whom Care Access does business. Care Access values and promotes the protection of human rights everywhere.
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The Company
What We Do
Care Access is a leading decentralized research organization (DRO) that breaks down traditional barriers in clinical research for patients, sponsors, and physicians. Its innovative model brings decentralized trials, Sites On Demand™, Virtual PIs, and Mobile Sites to previously-unreachable patient populations to expand the impact of clinical research. Supported by top pharmaceutical and biotech partners across 20 different therapeutic areas, Care Access is scaling and globalizing its new model for clinical trial delivery, where more physicians and patients can engage in life-saving research to develop new therapies faster.
To find out how Care Access is transforming the future of clinical trials, visit www.careaccess.com or email [email protected].
