Manager, Digital Shelf eCommerce Marketing

Posted 12 Hours Ago
Be an Early Applicant
Chicago, IL
5-7 Years Experience
Consumer Web • Food • Manufacturing
The Role
As a manager on the eCommerce team, you will lead efforts to enhance eCommerce growth, manage digital content implementations, and oversee vendor relationships. You'll be responsible for driving net sales, aligning brand goals with content strategies, managing processes for product data, and guiding creative development to optimize eCommerce performance.
Summary Generated by Built In

As a manager on our eCommerce team, reporting to the senior director, you will play an important role in our efforts to accelerate eCommerce growth with retailers. You will help build eCommerce business and capabilities across the company, managing the implementation of eCommerce content across our customers and brand portfolio. Lead agency and vendor relationships to support content syndication strategies, improve digital shelf asset integrity and optimize eCommerce performance of marketing programs.

Your Impact:

  • Deliver Net Sales for eCommerce and manage budgets and relationships with agencies, and vendors.
  • Collaborate with Demand Sciences, Sales, & Brand to align eCommerce brand goals to content syndication strategies and plans through understanding of brand/category/retailer dynamics and goals, business plans and KPIs.
  • Foster the growth of retailer relationships through knowledge sharing, joint planning and test and learn opportunities.
  • Manage internal processes and external vendors to ensure we have updated digital product content and data attributes for all products across retailers.
  • Manage relationships with syndication partners and platforms.
  • Build and implement content development and syndication plans that demonstrate delivery against our goals and support continuous improvement.
  • Remain current on industry news, technologies, trends and opportunities, piloting and implementing new technologies for eCommerce.
  • Guide development of eCommerce creative ensuring the experience is on-brand for acquisition, sales, and retention.

Your Experience:

  • Bachelor's Degree required
  • 5+ years experience in eCommerce, digital marketing and technology.
  • Experience with the Grocery eCommerce and marketing technology landscape.
  • Experience with content management systems, product information management tools, and content syndication platforms (i.e. Salsify, Syndigo).
  • Familiarity with digital shelf principles, analytics and challenges.
  • Experience managing budgets and external agency and vendor partners.
  • Experience maintaining workflow across multiple retailers and categories simultaneously.
  • Experience collaborating with multiple levels of team members, including C-Level, both internally and externally.
  • Data-driven with the ability to connect dots between historical learning, data sets and future opportunities.

Number of Days in Office: 3

Relocation assistance is available for this position. Preference will be given to local candidates.

Located in downtown Chicago along the Chicago River, our corporate headquarters is in the landmark Merchandise Mart building, with access to public transit, and several options for dining and shopping in the area.

At this time, we require applicants for this role to be legally authorized to work in the United States without requiring employer sponsorship either now or in the future.

#LI-PM1

#LI-Hybrid

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Our Benefits:

We care about your total well-being and will support you with the following, subject to your location and role:

  • Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
  • Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
  • Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
  • Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities

Our Company:

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Birds Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, and emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®.

We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit www.conagrabrands.com.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.

The Company
HQ: Chicago, IL
18,500 Employees
Hybrid Workplace
Year Founded: 1919

What We Do

Conagra has the most impactful, energized and inclusive culture in food. Our diverse team embraces debate to challenge marketplace/business conventions. We are respected for our great brands, great food, great margins and consistent results.

We combine a rich heritage with a sharpened focus and entrepreneurial spirit. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. We are a 100 year-old company with a startup attitude - an imperative to transform how we do business. What’s not changing? Our timeless values: integrity, external focus, broad-mindedness, agility, leadership by all, and a focus on results.

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